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Channel 7 wins TV rights

morningstar

Juniors
Messages
826
Not sure I want to see a twitter feed during the game, but everything else seems like a breath of fresh air compare to nein..

http://www.news.com.au/sport/nrl/ch...e/news-story/d782cda085b1d8996dabbaefe6732b2f

CHANNEL 7 wants to take rugby league television broadcasting into the future.

The 2017 Rugby League World Cup broadcaster plans to build on Channel 9 and Fox League’s world class NRL broadcasts — and they have weapons up their sleeve to take the rugby league television experience to the next level when the tournament kicks off on Friday with the Kangaroos taking on England at AAMI Park.

Seven’s head of sport Saul Shtein has revealed the key areas where the network believes it can transform rugby league into a national broadcast event.

The network has already committed to showing matches live into Melbourne on Seven’s primary channel and are committed to broadcasting the Kangaroos matches live into Adelaide and Perth on its 7mate platform.

The gamechanger is the Network’s 7Live app, which show every match of the tournament live.

“This is the new world,” Shtein told news.com.au.

“It’s not just on Channel 7, it’s on the screens of Seven. This is the changing world and we’re embracing it.”

It may be the gamechanger, but it is also just the tip of the iceberg in terms of how Seven’s coverage plans to improve on Nine’s iconic NRL coverage.

THE COMMENTARY TEAM

SEVEN has been busy behind the scenes building a star-studded line-up for the Rugby League World Cup — all while being locked out of recruiting NRL identities tied to Fox League and Channel 9.

Shtein says the network is thrilled to have headhunted a war chest of rugby league commentary talent to be headlined by former NSW State of Origin coach Laurie Daley and Seven News personality Jim Wilson.

Their line-up includes Benji Marshall, Mark Geyer, Brett Kimmorley, Gary Belcher, Ryan Girdler, Scott Sattler and Andrew Ryan and Brent Tate.

The play-by-play commentary will be provided by Seven regular Mark Braybook and popular rugby league radio callers Andrew Moore and Dan Ginnane.

Mel McLaughlin, Renee Gartner and Allana Ferguson will also feature as commentators and presenters throughout the tournament.

Shtein says the network has worked hard to build a team that is not “too blokey” and will appeal to a wider family audience.

“Importantly, for us, it’s one thing to say this guy is a great athlete, but it doesn’t mean that it translates into them being a good commentator,” he said.

“It still comes down to your communication and analysis. One of the things with our commentary team is that we wanted a team that commentates well together – how they are going to work with their play by play commentators and their other commentators?

“You have to remember a number of the high profile and experienced commentators and even production crew are working for Fox or for Nine and aren’t available, but there are plenty of other very experienced operators both in front of and behind the cameras that we believe will be at least on par with what Australian viewers are used to seeing.”

BRINGING THE AFL BROADCAST STYLE TO RUGBY LEAGUE

CHANNEL 7’s AFL broadcasts remain the envy of sport-programming in Australia and the network is hoping to bring a key part of its AFL colour to the Rugby League World Cup and the Women’s Rugby League World Cup.

Shtein says Channel 7 is committed to giving viewers a greater broadcast experience by making their coverage about much more than what is happening on the field.

The impact of social media in sport means many viewers are reaching for their phones to check Twitter during play — Seven wants to bring the social media experience to its live telecasts.

The network plans to bring social media posts and conversations to its broadcast through its commentary team and graphics.

“It’s a different way of presenting the full coverage because there is more going on then what’s on the screen,” he said.

“What’s happening on social media? What are people talking about? Already in the AFL, if an incident happens, players watching at home get on social media and talk about it. That’s what people want.”

The network’s other strategy to bring a greater experience to live rugby league coverage is its commitment to attracting a wider audience.

The network makes no apology for its decision to style its coverage towards potential rugby league newcomers.


It plans to build interest in the tournament with a simple mantra of focusing on presenting the characters in matches that will engage people into watching them compete.

“It’s important that we actually explain to people, who might not even be NRL fans, who the characters are,” he said.

“They are not robots, they are people with personalities.

“Our job as a broadcaster is to broaden the appeal and grow the audience.”

Seven also promises to have all the usual “bells and whistles” technologies that feature in Channel 9’s and Fox League’s coverage, including referee cam and spider cam.

“Rugby league coverage in Australia is at a world class standard,” Shtein said of its network rivals.

“We’re extremely confident that we will at least be on par with what we have planned.”
 

Jim from Oz

Juniors
Messages
724
Not sure I want to see a twitter feed during the game, but everything else seems like a breath of fresh air compare to nein..

http://www.news.com.au/sport/nrl/ch...e/news-story/d782cda085b1d8996dabbaefe6732b2f

CHANNEL 7 wants to take rugby league television broadcasting into the future.

The 2017 Rugby League World Cup broadcaster plans to build on Channel 9 and Fox League’s world class NRL broadcasts — and they have weapons up their sleeve to take the rugby league television experience to the next level when the tournament kicks off on Friday with the Kangaroos taking on England at AAMI Park.

Seven’s head of sport Saul Shtein has revealed the key areas where the network believes it can transform rugby league into a national broadcast event.

The network has already committed to showing matches live into Melbourne on Seven’s primary channel and are committed to broadcasting the Kangaroos matches live into Adelaide and Perth on its 7mate platform.

The gamechanger is the Network’s 7Live app, which show every match of the tournament live.

“This is the new world,” Shtein told news.com.au.

“It’s not just on Channel 7, it’s on the screens of Seven. This is the changing world and we’re embracing it.”

It may be the gamechanger, but it is also just the tip of the iceberg in terms of how Seven’s coverage plans to improve on Nine’s iconic NRL coverage.

THE COMMENTARY TEAM

SEVEN has been busy behind the scenes building a star-studded line-up for the Rugby League World Cup — all while being locked out of recruiting NRL identities tied to Fox League and Channel 9.

Shtein says the network is thrilled to have headhunted a war chest of rugby league commentary talent to be headlined by former NSW State of Origin coach Laurie Daley and Seven News personality Jim Wilson.

Their line-up includes Benji Marshall, Mark Geyer, Brett Kimmorley, Gary Belcher, Ryan Girdler, Scott Sattler and Andrew Ryan and Brent Tate.

The play-by-play commentary will be provided by Seven regular Mark Braybook and popular rugby league radio callers Andrew Moore and Dan Ginnane.

Mel McLaughlin, Renee Gartner and Allana Ferguson will also feature as commentators and presenters throughout the tournament.

Shtein says the network has worked hard to build a team that is not “too blokey” and will appeal to a wider family audience.

“Importantly, for us, it’s one thing to say this guy is a great athlete, but it doesn’t mean that it translates into them being a good commentator,” he said.

“It still comes down to your communication and analysis. One of the things with our commentary team is that we wanted a team that commentates well together – how they are going to work with their play by play commentators and their other commentators?

“You have to remember a number of the high profile and experienced commentators and even production crew are working for Fox or for Nine and aren’t available, but there are plenty of other very experienced operators both in front of and behind the cameras that we believe will be at least on par with what Australian viewers are used to seeing.”

BRINGING THE AFL BROADCAST STYLE TO RUGBY LEAGUE

CHANNEL 7’s AFL broadcasts remain the envy of sport-programming in Australia and the network is hoping to bring a key part of its AFL colour to the Rugby League World Cup and the Women’s Rugby League World Cup.

Shtein says Channel 7 is committed to giving viewers a greater broadcast experience by making their coverage about much more than what is happening on the field.

The impact of social media in sport means many viewers are reaching for their phones to check Twitter during play — Seven wants to bring the social media experience to its live telecasts.

The network plans to bring social media posts and conversations to its broadcast through its commentary team and graphics.

“It’s a different way of presenting the full coverage because there is more going on then what’s on the screen,” he said.

“What’s happening on social media? What are people talking about? Already in the AFL, if an incident happens, players watching at home get on social media and talk about it. That’s what people want.”

The network’s other strategy to bring a greater experience to live rugby league coverage is its commitment to attracting a wider audience.

The network makes no apology for its decision to style its coverage towards potential rugby league newcomers.


It plans to build interest in the tournament with a simple mantra of focusing on presenting the characters in matches that will engage people into watching them compete.

“It’s important that we actually explain to people, who might not even be NRL fans, who the characters are,” he said.

“They are not robots, they are people with personalities.

“Our job as a broadcaster is to broaden the appeal and grow the audience.”

Seven also promises to have all the usual “bells and whistles” technologies that feature in Channel 9’s and Fox League’s coverage, including referee cam and spider cam.

“Rugby league coverage in Australia is at a world class standard,” Shtein said of its network rivals.

“We’re extremely confident that we will at least be on par with what we have planned.”
All sounds good … such a shame then that France v Lebanon is not on in Sydney till bloody midnight … grrrr !

(And yes, I will watch it live via the app, but many others won't know this ;)
 

Emu01

Juniors
Messages
833
Sounds pretty impressive! I like the line up. Mel and Renee are true professionals and won’t let anyone down.

Allana is good eye candy and Mg is pretty funny. I can’t wait to see a different style of commentary team.
 

adamkungl

Immortal
Messages
42,955
All sounds good … such a shame then that France v Lebanon is not on in Sydney till bloody midnight … grrrr !

(And yes, I will watch it live via the app, but many others won't know this ;)

It was always gonna be delayed due to the schedule, but midnight is an odd choice. Why not straight after the previous game which would put it to 7pm.
 

insert.pause

First Grade
Messages
6,446
WTF?

CHANNEL 7’s AFL broadcasts remain the envy of sport-programming in Australia and the network is hoping to bring a key part of its AFL colour to the Rugby League World Cup and the Women’s Rugby League World Cup.
 

morningstar

Juniors
Messages
826
Interesting rating estimates and the quality of brands 7 have managed to attract...

http://www.adnews.com.au/news/seven-to-deliver-addressable-ads-for-rugby-league-world-cup

Seven to deliver addressable ads for Rugby League World Cup


Seven's coverage of the Rugby League World Cup will deliver addressable advertising to people who live stream the event on digital devices in what is a market first for television in this country.

The network tells AdNews it has secured six broadcast partners for the event, including McDonald's, Telstra, Crownbet, Oak Milk, Harvey Norman and Coles, and received strong advertiser interest for bigger games as well as women's matches.

“The big news for us is that for the first time ever in Australia we will be delivering addressable television,” Seven West Media chief revenue officer Kurt Burnette says.

“What that means is that tomorrow night when Australia plays England and you go to a 15-second ad break, the ad will be different on broadcast than it is on the live stream of your device.

“We will be targeting ads to different people based on behaviour states, geo, age and sex based on the clients needs beforehand.”

Burnette says he expects the amount of addressable creative to grow as the tournament progresses and that the technology is so new that Seven will “test, learn and iterate” as well.

“What we are seeing is between three to five different creative and we expect advertisers to work up to it,” Burnette explains.

As we get to semi-finals and the finals when the audience will be at its peak with 1.7 million people watching, if you are watching on your device the ad you get served will be more specific to you as an individual, whether it is someone who is shopping for a particular product at Coles in the next few weeks or someone that is not currently on Telstra plan that the teclo would like to reach.

“We expect the number of creative served to gather momentum towards the end of the tournament.”

Seven reports strong advertiser interest for the big games, particularly those involving Australia, and some brands are specifically looking at some of the women's rugby league fixtures, continuing the recent groundswell of interest around women's sport.

“It will be the first time in history that there will be a double header in the final with the women's and men's deciders. There's a real sense of interest and focus on women in sport, that's been the biggest shift that we've seen.”

For advertisers, the world cup falls into the important lead up to Christmas, a time where certain brands invest heavily in advertising.

“Like major event television does, we will bring in light viewers and non-traditional TV watchers,” Burnette adds.

Seven was a surprising choice to secure rights to the Rugby League World Cup – a sport that has been Nine's heartland for decades.

Burnette explains the network chose to bid for the tournament because it presents “clear air” to run major event television. Seven expects ratings to be strong for games involving the major teams, including 1.4 million viewers for tomorrow's opener between Austrlia and England and about 1.7 million north in the semis and grand finals.

“It's not at the same global scale as an Olympics or FIFA World Cup but what you will find is that it will rate better in Australia than a soccer World Cup,” Burnette says.

We will be able to grow the code and bring new people to rugby league because you don't normally associate the sport with Seven."

Another benefit for Seven is to help the network reach important regional areas that are passionate about the code, including Darwin and North Queensland, where the sport is the dominant code.

“For us to be able to talk to our advertising partners and consumers about the tennis and then the AFL, the racing, the rugby league world cup, Winter Olympics and Commonwealth Games it's an always switched on events strategy,” Burnette adds.

Seven's coverage of the Rugby League World Cup kicks off tomorrow on 7mate at 7pm and Seven's main channel and 7.30pm.
 

LESStar58

Referee
Messages
25,496
Well for all my naysaying and doubt I reckon the coverage might come together nicely even if it is the network that jerks off over AFL.
 

thorson1987

Coach
Messages
16,907
Well for all my naysaying and doubt I reckon the coverage might come together nicely even if it is the network that jerks off over AFL.

I don't really get this attitude tbh. Fair enough if it was the 1st time they are covering the event.

They did an excellent job in 2013.
 

LESStar58

Referee
Messages
25,496
I don't really get this attitude tbh. Fair enough if it was the 1st time they are covering the event.

They did an excellent job in 2013.

They would have had a skeleton crew last time. This time they have to go all in or it is just a revenue making exercise given Seven don't have any worthwhile off season sporting content.
 

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