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Old 12-04-2012, 11:32 AM
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Thumbs up Far North's rugby league kicks in $65m to economy


Far North's rugby league kicks in $65m to economy

Nick Dalton

Thursday, April 12, 2012

RUGBY league is worth $65 million a year to the Far North. A new study revealing the value of the sport will be used by rugby league to leverage sponsorship, council and government funding as well as other fundraising.

The $60,000 economic impact study was commissioned by all rugby league interests in the Far North and has taken nine months to complete by Cummings Economics, in conjunction with a strategic plan by Kleinhardt Business Consultants.

Northern Pride chief executive officer Chris Sheppard said the study involved all league organisations, including the Pride, Cairns District Rugby League, Remote Area Rugby League and schools speaking as "one voice".

"We as a sport are speaking as one voice and it proves rugby league is more than just a grassroots sport," he said.

Mr Sheppard said it would provide league with a factual, quantitative document with which it can prove to the national and state league, all levels of government and businesses the true value of the sport to the region.

He said he believed it showed that league was the leading sport in the region, with 340,000 people watching games each year and $14 million in revenue generated from that, including air fares, accommodation, tickets and canteen sales.

He said the documents would be used in submissions for grants, fundraising and sponsorships.

"We will no longer have to go hand on heart when asking for funding. We can show them facts and figures," Mr Sheppard said.

He said the reports would help grow the sport in Cairns and be used to improve infrastructure, including the construction of a rectangular stadium and to lure an NRL game to be played in Cairns.
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Old 12-04-2012, 02:50 PM
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Default Re: Far North's rugby league kicks in $65m to economy

I thought Cairns was AFL heartland.

Not Townsville though.
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Old 12-04-2012, 09:49 PM
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Default Re: Far North's rugby league kicks in $65m to economy

Great initiative by the local RL bodies! It's little things like this that make the difference.
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Old 12-04-2012, 10:51 PM
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Default Re: Far North's rugby league kicks in $65m to economy

Originally Posted by age.s View Post
I thought Cairns was AFL heartland.

Not Townsville though.
Apparently we're also the gay capital, join the dots.

Srsly though, probably fairly even.
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Old 13-04-2012, 10:54 PM
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Default Re: Far North's rugby league kicks in $65m to economy

League is far more popular in cairns, despite huge amount of promotion fom afl cairns. They do a great job and getting the suns Richmond game was a great boost, but that combined with very favorable coverage in local paper creates a perception that afl is close to even. But it's no where near even when you compare any of the relevant numbers. There are far more juniors and seniors playing league, plus if you ever get to see a tv ratings break down league beats afl 4 to 1.
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Old 17-04-2012, 03:35 PM
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Default Re: Far North's rugby league kicks in $65m to economy

Further to Ants comments, you only have to go 20 feet outside of Cairns into the wider community to find there is nada AFL. On topic, that is an excellent initiative by the combined league stakeholders.
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