Well tell that to club directors then, because that's how they see it. If Wenger was constantly winning the FA Cup but finishing 5th he would have been sacked ages ago. It was a bit different for Chelsea, they had a title-winning squad and could much more easily pick themselves back up and go again. If Liverpool don't make the UCL, it's pretty much back to square one. The attitude hasn't led to that at all, Arsenal just suck in Europe because for years they have let their best players go, and then come unstuck against the big boys in knockout stages who possess all the kind of quality Arsenal have sold over the years. It's not like Arsenal throw the UCL like you seem to be suggesting. No, you shouldn't give a f**k, because the UCL is actually an achievement. The EL isn't.