No, not the PPV Sin (were we going to get Gluttony next?) Just silly booking in terms of heat management. So I'm watching Superbrawl VII last night. And the order of the card is thus... Malenko v Syxx for the CW title. Excellent match and really good finish IMO. Alright, so the crowd is relatively hot, so we go to a Six Man Luchalibre match. It's a botch fest. Absolutely no selling whatsoever. It features a freakin 4 way rowboat. Problems I have with this match, or Main one, you've seen more big stuff than most of the rest of the card will show, and you sold it like it never hurt. No one really gets over and the crowd wonder why the rest will be any different. Then they completely destroy the next hour of the card by booking a horrible match. Rey Mysterio v TV Champ Prince Iuakea. Now I've listened to Kevin Sullivan on why they gave a shock title win for Prince over Steven Regal. It was because Prince was a nice guy, clean cut. He wanted to show the boys that good guys backstage do go over. Problem is, the crowd A are burnt out, B, the chemistry is dreadful, C, Iuakea has the charisma of a wood beetle. See, I hear a lot about having "it". One of the keys is how you engage the crowd. Could be a taunt, reading the crowd and going with their reaction, could be a look to sell a move or tell a story... problem is Iuakea has none of that. So everything is done with the same face. You can literally see him remembering the spot order of the match in ring. The crowd dies... badly. So then Eddy and Jericho face off in a face v face match that has no heat. They seem flustered they can't get a pop. It's that dead. Mid match Jericho begins arguing with the ref for a nano second and the crowd shows life. They don't call an audible and understandably stay face v face. However, Jericho isn't booked to turn for a while, so the bookers never paid any heed to the crowd reaction which was painfully obvious. Just some thoughts on one show on things I think are badly booked or a lack of selling and psychology can completely destroy the card. Jericho and Eddy tried, but the crowd had already died off. See to paraphrase Hulk, I agree in that sometimes doing less and selling it right is more effective. Of course, I don't agree with the politics and then the complete lack of effort. Be interested to get your thoughts on booking botches.