I was in the market for a new car a while back & having an affinity for Ford wanted to buy an XR8. One look at the interior was enough to scare me off. Very little difference to the base Falcon. Sure, Ford were closing down manufacturing but at least make an effort to provide some lasting impact on your top of the range car to give your customers hope that you have an eye to the future.
Fords interiors have always been a bit hit and miss and like Space Monkey said thats where people spend their time so they should pay it more attention.
Go back to back Golf and Focus and you would swear they were in different price brackets completely. VW just make their cars feel special inside
I have an XR5 and its a mish mash of wonderful leather, nice plastics and few too many cheap plastics. Its a top spec car so you would expect it to feel a little more premium.
The wife has a Kuga Trend which is a mid spec car. Again some of the plastics are a bit meh, but largely they are soft touch and decent quality. The steering wheel should be leather wrapped but they went with plastic / rubber and on first drive I didn't like it but having lived with it, I really like it. But if I had been test driving I would have thought twice about buying it.
But with $10k off the sticker price for a nearly brand new 2 litre turbo SUV I let my wallet win that one