When heard about the new sponsor did some research today.
Bang & Olufsen are Danish company with the ultimate holding being over there.
In Australia they have 1 director James Kennedy, doing some research into him B&O in Australia, is 100% owned by Emerald Group Investments,.
In turn they are owned equally by MJJK Investments, MJJ K Investments No 2, and MJJK Investments No 3.
The directors of MJJK are James & Martha Kennedy, she is also director of No 2, cannot locate No 3.
The overall shareholdings of these companies are 100% Martha Kennedy, she is well known jeweller in Rose Bay area, i found story relating to family going back a few years.
Off top of head i think she is early 70's, James is about 40.
Link to story
http://www.smh.com.au/nsw/children-upset-by-new-wife-win-battle-over-estate-20101213-18vi1.html