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http://www.sportbusiness.com/tv-spo...rugby-league-world-cup-tough-sell-new-zealand
New Zealand’s uncompetitive media-rights market made life difficult for IMG’s sale of Rugby League World Cup rights.
The agency last month finalised a deal worth just over $800,000 (€735,000) with pay-television operator Sky New Zealand, up from $450,000 for rights to the 2013 World Cup, held in England.
New Zealand is one of the 2017 tournament’s host countries, alongside Australia and Papua New Guinea. By comparison, Australian commercial broadcaster Seven – which will host-broadcast matches in Australia – is paying a combined $10.6m in cash and contra for rights to the 2017 tournament (TV Sports Markets 20:7).
Sky has regained its dominance over the New Zealand market since the demise of OTT operator Lightbox Sport (TV Sports Markets 20:11).
IMG has also agreed a deal worth $200,000 with public-service broadcaster Fiji TV for rights in Papua New Guinea and the Pacific Islands.
The New Zealand and Pacific Islands deals are among the last which will be struck by IMG, whose four-year buyout deal with the Rugby League International Federation – which operates the tournament – runs from 2013 to 2017. It was worth about $20m, and included rights to the 2013 and 2017 World Cups, as well as the 2014 and 2016 Four Nations.
IMG did not attempt to renew its deal. The agency is thought to have lost money on the deal and has a strained relationship with the RLIF.
About six months ago, the RLIF issued a prospectus in which it stated any buyer would have to cover production costs for any new RLIF events, which further discouraged the agency (TV Sports Markets21:3). The RLIF has since taken its media-rights sales in-house.
http://www.sportbusiness.com/tv-spo...rugby-league-world-cup-tough-sell-new-zealand
New Zealand’s uncompetitive media-rights market made life difficult for IMG’s sale of Rugby League World Cup rights.
The agency last month finalised a deal worth just over $800,000 (€735,000) with pay-television operator Sky New Zealand, up from $450,000 for rights to the 2013 World Cup, held in England.
New Zealand is one of the 2017 tournament’s host countries, alongside Australia and Papua New Guinea. By comparison, Australian commercial broadcaster Seven – which will host-broadcast matches in Australia – is paying a combined $10.6m in cash and contra for rights to the 2017 tournament (TV Sports Markets 20:7).
Sky has regained its dominance over the New Zealand market since the demise of OTT operator Lightbox Sport (TV Sports Markets 20:11).
IMG has also agreed a deal worth $200,000 with public-service broadcaster Fiji TV for rights in Papua New Guinea and the Pacific Islands.
The New Zealand and Pacific Islands deals are among the last which will be struck by IMG, whose four-year buyout deal with the Rugby League International Federation – which operates the tournament – runs from 2013 to 2017. It was worth about $20m, and included rights to the 2013 and 2017 World Cups, as well as the 2014 and 2016 Four Nations.
IMG did not attempt to renew its deal. The agency is thought to have lost money on the deal and has a strained relationship with the RLIF.
About six months ago, the RLIF issued a prospectus in which it stated any buyer would have to cover production costs for any new RLIF events, which further discouraged the agency (TV Sports Markets21:3). The RLIF has since taken its media-rights sales in-house.
