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The interesting bits!
Introduction
Introduction
The Western Australian Rugby League (WARL) has outlined a cultural and business vision, designed to
promote the game of Rugby League in Western Australia through to the year 2020.
This plan takes into account the changing economic environment, specific local challenges and the
opportunities afforded to the WARL to represent the interests of rugby league in WA.
The strategic planning process provided the opportunity to refocus and develop a professional and
profitable organisation built upon a solid base. This base focuses on two key areas:
A Cultural Vision: to provide insight into the philosophy of the organisation and provide guidance on the
cultural expectations of all stakeholders within the WARL; and,
A Business Vision: to outline the basis of a visionary organisation that is both professional and profitable,
leaving a legacy on which the future of rugby league in WA can be built upon.
promote the game of Rugby League in Western Australia through to the year 2020.
This plan takes into account the changing economic environment, specific local challenges and the
opportunities afforded to the WARL to represent the interests of rugby league in WA.
The strategic planning process provided the opportunity to refocus and develop a professional and
profitable organisation built upon a solid base. This base focuses on two key areas:
A Cultural Vision: to provide insight into the philosophy of the organisation and provide guidance on the
cultural expectations of all stakeholders within the WARL; and,
A Business Vision: to outline the basis of a visionary organisation that is both professional and profitable,
leaving a legacy on which the future of rugby league in WA can be built upon.
Western Australian Rugby League Cultural Vision
Our Core Purpose
To inspire and enrich the lives of Western Australians through the great game of Rugby League.
Our Core Values
We will conduct our business with the following core values:
1. Leadership
Our leaders build a reputation based on honesty, integrity, respect and transparent actions to benefit the
growth of the game.
2. Unity
As representatives of the Rugby League community, we move together in unison to achieve progressively
better outcomes with strength and conviction.
3. Community
We develop and provide socially responsible initiatives for the benefit of the community.
4. Innovation
We challenge the boundaries, and redefine the standards of sport, through innovation, creativity,
decisive implementation and good governance.
1. Leadership
Our leaders build a reputation based on honesty, integrity, respect and transparent actions to benefit the
growth of the game.
2. Unity
As representatives of the Rugby League community, we move together in unison to achieve progressively
better outcomes with strength and conviction.
3. Community
We develop and provide socially responsible initiatives for the benefit of the community.
4. Innovation
We challenge the boundaries, and redefine the standards of sport, through innovation, creativity,
decisive implementation and good governance.
Our Big Goal
By 2020, Western Australian Rugby League and its brand is in the top five most recognised and respected
sporting brands in Australia.
sporting brands in Australia.
Our Vivid Description
By 2020, WARL has community participation at every level equivalent to the leading AFL team brand with:
Participation of 10,000 senior and junior players;
An SG Ball Premiership team;
The capacity and support to host a State of Origin or a National Team representative match in WA;
Our own competitive State of Origin team;
A successful, profitable self-sustaining competitive community integrated NRL team with secured funding
of $300 million dollars to establish a purpose built training facility and Licensed Premises and Clubrooms;
and,
Developed self sustainable regional hubs in the North West, Mid West and South West. Participation of 10,000 senior and junior players;
An SG Ball Premiership team;
The capacity and support to host a State of Origin or a National Team representative match in WA;
Our own competitive State of Origin team;
A successful, profitable self-sustaining competitive community integrated NRL team with secured funding
of $300 million dollars to establish a purpose built training facility and Licensed Premises and Clubrooms;
and,
Strategic Priority 2: Networks & Alliances
Objective
To engage strategic networks and alliances that will assist the WARL to reach the 2020 Vision.
Strategic Initiatives
2.1 Appoint a Bid Manager and support team to manage the process for the establishment of a WA
based national NRL team.
2.1.1 Conduct Market Research to determine the WA NRL team name and branding.
2.1.2 Develop a Marketing and Communications Plan that facilitates the development of Rugby
League.
2.1.3 Create a Membership Strategy that focuses on strategies to embrace the Mining Sector.
2.1.4 Develop a PR Strategy that includes social and electronic media, to build brand recognition.
2.1.5 Develop a Sponsorship Strategy to maximise business investment.
2.2 Select a Charity to be supported by the WARL.
2.3 Formulate the Government Relations & Lobbying Strategy.
2.4 Develop a Strategic Communications Plan to continue building strong links to all stakeholders.based national NRL team.
2.1.1 Conduct Market Research to determine the WA NRL team name and branding.
2.1.2 Develop a Marketing and Communications Plan that facilitates the development of Rugby
League.
2.1.3 Create a Membership Strategy that focuses on strategies to embrace the Mining Sector.
2.1.4 Develop a PR Strategy that includes social and electronic media, to build brand recognition.
2.1.5 Develop a Sponsorship Strategy to maximise business investment.
2.2 Select a Charity to be supported by the WARL.
2.3 Formulate the Government Relations & Lobbying Strategy.
Strategic Priority 6: Physical Capital
Objective
Develop a world class, state-of-the-art, sporting and training facility with an adjoining licensed facility.
Strategic Initiatives
6.1. Secure adequate infrastructure for a home ground for the Western Australian Rugby League with a
state-of-the-art WARL training facility and licensed club house for the national NRL team.
6.2. Develop and Equipment Refresh Policy to ensure the use of technological and physiological
advancements in achieving a state-of-the-art team training facility.
state-of-the-art WARL training facility and licensed club house for the national NRL team.
6.2. Develop and Equipment Refresh Policy to ensure the use of technological and physiological
advancements in achieving a state-of-the-art team training facility.
