I liked your ideas. How about this one....
What about a program that is like a "reality rugby league show". The VFL kind of did one a couple of years ago.
Create a team and put them in the Jim Beam cup or something. Hire coaching staff and admin people. Players then try out to join the team. Camera's then follow the team through the in's and out's of the season. from the training paddock, to the selection table, to the players houses on the morning of a big game. it is all complied into a show once or twice a week. During that show the public get to vote on things. one week it might be, "who should captain the side in their next match", or "which player should drop out of the first grade side to give "Macca a run". That sort of thing.