I think the hype in the lead up to 2006 wasn't that great tbh... The live sites weren't packed out or anything like that if I recall. Once we snagged that win against Japan, however, then people took note. Even still, the hype machine didn't truly get going till after the Croatia game. I was in and around parramatta for work at that stage and Peter Wynns was completely packed out every day with people buying up socceroos jerseys. Pity most only wore them once :lol:
In 2010 the hype leading in was much bigger, with cross code involvement (socceroos players on the footy show for example), and generally all the commercial channels getting involved. Then Germany f**ked us and everyone got over it. If the match order was reversed and we played Serbia first though, then interest would have remained high for the tournament.
2014, frankly I think everyone understands we are on a hiding to nothing, and given the vast vast majority of soccer support in Australia is bandwagon then it's to be expected that it would not be as high this time.