Bennett should not have been consulted about the idea, he should have been told that it was going to happen.
Among our bigger problems in rugby league, selling the game to new audiences as well as our own fans has always been a big one.
US sports spend a big part of their week promoting the game. I personally think their media requirements are too heavy but it is better than NRL with zero requirements really in comparison. AFL also craps all over us when it comes to media work.
NRL (for its popularity) does very little in terms of media exposure. As rusted on fans, we really don't give much of a stuff about that as we will continue to consume the game. For those fringe fans and new audiences, media is everything in regards to drawing new fans in. An ESPN style documentary on our best standard product (Origin) would do absolute wonders in terms of getting our product out there for new audiences. I have watched quite a few sport documentaries which I found extremely interesting, even though I don't necessarily follow the sport. NFL docos help spark an interest in me about the game.
A big opportunity wasted....hope it happens sometime down the track.