2023 TV/Fox/Streaming Ratings

[The_Wookie]

The whole point of this thread now is to highlight nrl dominates afl in terms of ratings and when enough people realise this the tv deals will reflect this

Its not now, nor has it ever been just about the ratings.

 

[Wb1234]

Its not now, nor has it ever been just about the ratings.

Not true

you’ve been posting only about the ratings forever

you only added the hours metric recently when the figures weren’t good for afl

 

[The_Wookie]

And what`s this bullshit about hours viewed, never ever in my life have I seen this with any other ratings figures for anything, fullstop. It`s absolutely irrelevant to how many people were watching.
If anything it should mean that advertisers will be prepared to pay more , because of competition between advertisers to take advantage of the limited time to broadcast their adverts for their product or service.

Everything in that data stream has been requested repeatedly over the years. I try to cater for as many people as I can. This is why venue occupancy, total live audience and viewing hours have been posted at all.

Viewing Hours is predicated on the idea that match length and the number of breaks has been a factor for years - broadcasters and the NRL have acknowledged this on occasion. This is in part no least due to the amount of exposure it allows for FTA broadcasters and Fox to get for their broadcast partners. This in theory at least evens out some of the disparity in ratings.

And while Fox is primarily about subscriptions I should note that Foxtel signed 12 sponsors for its league coverage in 2023, and 19 for its 2023 AFL coverage.

Foxtel Media reveals its 12 sponsors for the 2023 NRL season

Foxtel Media has announced the 12 brands that have signed on as sponsors for the 2023 NRL season that will kick off on March 2nd.

www.mediaweek.com.au

Foxtel Media announces 2023 AFL season sponsors

Foxtel Media has announced that 19 brands have signed on as sponsors for the 2023 AFL season, including AAMI, Chemist Warehouse, and Coles.

www.mediaweek.com.au

 

[Pneuma]

Not true

you’ve been posting only about the ratings forever

you only added the hours metric recently when the figures weren’t good for afl

Tbh it would never occur to me the length of a game meant anything as far as ratings go. To me tv ratings for a show simply are a measure of how many people watched it as an average over the length of the show. Wookies point, I think, is that it does matter to 9 and 7 etc as it affects the advertising dollar. The more ads you can cram in the better the returns in $. As such we will never get the same tv deal when our game is condensed into a shorter package.

 

[Wb1234]

Tbh it would never occur to me the length of a game meant anything as far as ratings go. To me tv ratings for a show simply are a measure of how many people watched it as an average over the length of the show. Wookies point, I think, is that it does matter to 9 and 7 etc as it affects the advertising dollar. The more ads you can cram in the better the returns in $. As such we will never get the same tv deal when our game is condensed into a shorter package.

It makes little sense when most of the tv deal is subscription tv where most of the revenue isn’t ad based

 

[The_Wookie]

Not true

you’ve been posting only about the ratings forever

you only added the hours metric recently when the figures weren’t good for afl

I have said that its not just about the ratings, or even the viewer hours, since i started doing this in 2011.

 

[The_Wookie]

It makes little sense when most of the tv deal is subscription tv where most of the revenue isn’t ad based

You should tell that to their broadcast sponsors.

 

[Pneuma]

It makes little sense when most of the tv deal is subscription tv where most of the revenue isn’t ad based

See Wookies comment above

 

[Vibing]

I dont make conclusive statements on ratings until ive actually got the data.

maybe so
but... most likely ..would have been a better assumptive call then .. may have ..
don't ya think ?

 

[Wb1234]

You should tell that to their broadcast sponsors.

I’ll tell it to their main revenue source ie subscribers

one day fox will be forced to pay market value for the nrl and you’ll see I’m right

 

[Wb1234]

See Wookies comment above

You’re also assuming ad rates are the same on fox for league and afl when more than likely league will have higher rates

 

[Vibing]

Most of his followers are fumblers and they don’t want the bitter truth

while he might sugar coat it occasionally , he has no problem telling them the truth

thats all that matters .

 

[The_Wookie]

maybe so
but... most likely ..would have been a better assumptive call then .. may have ..
don't ya think ?

thats a real semantic difference you are going for there.

 

[Pneuma]

Seriously Wookie isn’t the enemy guys ffs. He provides us with great data which is open to interpretation. If anything what he does provide has the potential for usage by the nrl in maximising future deals. Don’t take him for granted. The analytics this guy provides are rarely provided to this level of detail and are intriguing.

 

[Wb1234]

Seriously Wookie isn’t the enemy guys ffs. He provides us with great data which is open to interpretation. If anything what he does provide has the potential for usage by the nrl in maximising future deals. Don’t take him for granted. The analytics this guy provides are rarely provided to this level of detail and are intriguing.

Wookiees a good guy

but someone asked a question about the hours of each sport so I gave my answer

even if he wants to talk up afl on his Twitter that’s fine

i wasn’t attacking him per se

and I’m sure the extra traffic on his Twitter will have a monetary benefit lol

 

[Vibing]

thats a real semantic difference you are going for there.

semantics count ...

 

[Pneuma]

Wookiees a good guy

but someone asked a question about the hours of each sport so I gave my answer

even if he wants to talk up afl on his Twitter that’s fine

i wasn’t attacking him per se

and I’m sure the extra traffic on his Twitter will have a monetary benefit lol

All good mate but don’t call me Perse

 

[Wb1234]

All good mate but don’t call me Perse

Terse ?

 

[Pneuma]

Terse ?

Yep I’ve been called that

 

[The_Wookie]

You’re also assuming ad rates are the same on fox for league and afl when more than likely league will have higher rates

Theres a variety of factors that would go into this and where match broadcasts are concerned it really depends if Fox subscribe to the theory that match length doesnt matter. It also might depend on what their focus group or survey data says which might indicate which set of viewers are more engaged regardless of length and number of viewers - not just during live matches but on through the week.