That’s a fair perspective but there’s a difference between refusing to accept mediocrity and not recognising when deeper structural issues are at play. If the system underneath isn’t strong poor development, recruitment misfires, no succession planning then no amount of "standards" or tough talk changes the outcome.
The club did refuse to settle from 2009 to 2017, but without fixing the foundation, it led to constant chopping and changing without real progress. Sometimes acknowledging those deeper issues is the first step to actually breaking out of the cycle....
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