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Rugby Australia to target top NRL talent

Perth Red

Post Whore
Messages
73,538
Rumours of a big-money, breakaway rugby union league called R360 stealing some of rugby league’s best talent has the game on red alert.
So what is this new initiative threatening to shake up the sporting landscape?
Rugby360 is a breakaway rugby union league led by Mike Tindall and investors aiming to awaken the sport of rugby union from its current slumber.
Rugby360 is a concept designed to make the sport commercialised for modern audiences and media networks, according to Insider Sport.
Drawing on the financial ambition and disruption pioneered by the Indian Premier League (IPL) and LIV Golf, R360 proposes a radical shift in how rugby is structured and sold.
The league has attracted interest from potential backers across the Premier League, Formula One and the NFL, with multiple bids for franchise slots already under consideration.
R360 promises a fresh format built for digital platforms and global broadcasters, with fast-paced matches, city festivals, and fan-first experiences.
R360 draws heavily on the IPL and NFL: city-based franchises, no relegation, cost caps for parity, and a short, dynamic calendar.
Its long-term vision includes a women’s league, an initial centralised operation, and expansion to eight franchises by its third year.
The league also commits to mental health support, family travel provisions, and opportunities for players to build personal brands globally.
WHO IS INVOLVED?
R360 is led by Mike Tindall (MBE), a former Rugby World Cup winner and Royal Family member and investors, some of which are reportedly from the cashed-up Saudi Arabia.
Tindall is joined by Bath Rugby executives Stuart Hooper and John Loffhagen – the ex-legal counsellor of the LIV Golf Tour – as the architects of “R360”, and its mission to drive a generational change to Rugby Union.
WHAT PLAYERS WILL BE TARGETED AND HOW MUCH WILL THEY EARN?
At the heart of R360’s offer is a commercial leap forward.
Dozens of elite players have signed heads of agreement, with the world’s top 40 stars set to earn more than £1m (A$2.1m) per season — a level of remuneration currently matched by fewer than five rugby players globally.
Tindall argues this is the minimum required for rugby to retain and reward its best talent on a global stage.
“Rugby is feeling the fallout of the last few years,” Tindall said on the R360 investor brochure.
“Financial mismanagement, declining investment in the club game, and a product that is struggling to evolve, clubs around the world are being propped up by the international game.
“Rugby’s lack of innovation and ability to change risks losing its appeal to new audiences and its younger market.
“We need to give the sport its Super Bowl moment.”

NRL PLAYERS AND R360
The NRL has been earmarked as a potential gold mine for R360 recruits.
Already players such as Warriors star Roger Tuivasa-Sheck, Knights skipper Kalyn Ponga and Storm fullback Ryan Papenhuyzen have been linked to R360 deals.
With the potential to be one of the biggest earners in either code in the world, no doubt more NRL players will sit up and take notice when the first domino falls and a player officially and publicly signs on the dotted line.
The NRL season is long and physically taxing running from February until October with international players sometimes playing Test matches as late as the end of November, with Origin also played in the middle of the year.
The chance to play less games in R360 and get paid more in a less physically demanding sport would appeal to some players, who risk career ending injuries every time they step on a rugby league field.
However, ARLC chairman Peter V’landys has warned NRL talent to be incredibly cautious regarding a potential switch, urging recruits to do a “risk analysis”.
“Whoever goes with them, if they are going to go with them, they are taking an almighty risk because no-one has seen a business model, no-one has seen how they are going to generate revenue,” V’landys said to Code Sports.
“It’s like anything, if it seems to be too good to be true, it just might be. It’s like when you make an investment. You might get a greater return, but you’re also taking a bigger risk.”
V’landys also questioned how R360 will generate the revenue needed to hand players the hefty pay packets being promised.
“The first thing I would ask myself is how are they going to pay for this. I would want to understand how they are going to fund it,” he said.
“I would caution players to do a risk analysis. We’re keeping an eye on it but everything so far, you can’t substantiate how it will happen.”





 

Perth Red

Post Whore
Messages
73,538
Would Spurs let Rugby be played on it during the season though?
they are talking about holding R360 April to Sept. EPL finishes May. You'd think they'll play in non soccer stadiums pre May then soccer stadiums when the countries seasons have finished. Its touted as being a grand prix style format so think Magic weekend in a different location each round. From a broadcast point of view that makes production much cheaper and even from a marketing point of view you are only marketing one event per round not 8 games.

Its a very interesting concept, to see if you can take a F1 approach to a different sport. Union has tried with 7;s with some success I suppose. Soccer is trying in a different format with club world cup.
If Union is popular enough globally to fill the stadiums and get the viewers will be the make or break along with how they fit it into a calendar where Internationals take precedent. Also if they can create clubs that actually people with existing club allegiances in world of union want to follow. NFL tried it with the World League back in the 90's and despite its relative success couldn't sustain it back then. We'd better keep our fingers crossed it fails!
 
Last edited:

Steel Saints

Juniors
Messages
1,280
Rumours of a big-money, breakaway rugby union league called R360 stealing some of rugby league’s best talent has the game on red alert.
So what is this new initiative threatening to shake up the sporting landscape?
Rugby360 is a breakaway rugby union league led by Mike Tindall and investors aiming to awaken the sport of rugby union from its current slumber.
Rugby360 is a concept designed to make the sport commercialised for modern audiences and media networks, according to Insider Sport.
Drawing on the financial ambition and disruption pioneered by the Indian Premier League (IPL) and LIV Golf, R360 proposes a radical shift in how rugby is structured and sold.
The league has attracted interest from potential backers across the Premier League, Formula One and the NFL, with multiple bids for franchise slots already under consideration.
R360 promises a fresh format built for digital platforms and global broadcasters, with fast-paced matches, city festivals, and fan-first experiences.
R360 draws heavily on the IPL and NFL: city-based franchises, no relegation, cost caps for parity, and a short, dynamic calendar.
Its long-term vision includes a women’s league, an initial centralised operation, and expansion to eight franchises by its third year.
The league also commits to mental health support, family travel provisions, and opportunities for players to build personal brands globally.
WHO IS INVOLVED?
R360 is led by Mike Tindall (MBE), a former Rugby World Cup winner and Royal Family member and investors, some of which are reportedly from the cashed-up Saudi Arabia.
Tindall is joined by Bath Rugby executives Stuart Hooper and John Loffhagen – the ex-legal counsellor of the LIV Golf Tour – as the architects of “R360”, and its mission to drive a generational change to Rugby Union.
WHAT PLAYERS WILL BE TARGETED AND HOW MUCH WILL THEY EARN?
At the heart of R360’s offer is a commercial leap forward.
Dozens of elite players have signed heads of agreement, with the world’s top 40 stars set to earn more than £1m (A$2.1m) per season — a level of remuneration currently matched by fewer than five rugby players globally.
Tindall argues this is the minimum required for rugby to retain and reward its best talent on a global stage.
“Rugby is feeling the fallout of the last few years,” Tindall said on the R360 investor brochure.
“Financial mismanagement, declining investment in the club game, and a product that is struggling to evolve, clubs around the world are being propped up by the international game.
“Rugby’s lack of innovation and ability to change risks losing its appeal to new audiences and its younger market.
“We need to give the sport its Super Bowl moment.”

NRL PLAYERS AND R360
The NRL has been earmarked as a potential gold mine for R360 recruits.
Already players such as Warriors star Roger Tuivasa-Sheck, Knights skipper Kalyn Ponga and Storm fullback Ryan Papenhuyzen have been linked to R360 deals.
With the potential to be one of the biggest earners in either code in the world, no doubt more NRL players will sit up and take notice when the first domino falls and a player officially and publicly signs on the dotted line.
The NRL season is long and physically taxing running from February until October with international players sometimes playing Test matches as late as the end of November, with Origin also played in the middle of the year.
The chance to play less games in R360 and get paid more in a less physically demanding sport would appeal to some players, who risk career ending injuries every time they step on a rugby league field.
However, ARLC chairman Peter V’landys has warned NRL talent to be incredibly cautious regarding a potential switch, urging recruits to do a “risk analysis”.
“Whoever goes with them, if they are going to go with them, they are taking an almighty risk because no-one has seen a business model, no-one has seen how they are going to generate revenue,” V’landys said to Code Sports.
“It’s like anything, if it seems to be too good to be true, it just might be. It’s like when you make an investment. You might get a greater return, but you’re also taking a bigger risk.”
V’landys also questioned how R360 will generate the revenue needed to hand players the hefty pay packets being promised.
“The first thing I would ask myself is how are they going to pay for this. I would want to understand how they are going to fund it,” he said.
“I would caution players to do a risk analysis. We’re keeping an eye on it but everything so far, you can’t substantiate how it will happen.”






The next NRL tv deal commences in 2028. There is a chance of an increased rights revenue, which therefore would equate to an increase of the salary cap. It could lead to top players earning $2 million a year.

So there are stories about a rebel rugby comp, while the NRL is in the middle of negotiations with broadcasters and providers. Somewhat fortuitous timing for the NRL.
 
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taste2taste

Bench
Messages
2,878
The next NRL tv deal commences in 2028. There is a chance of an increased rights revenue, which therefore would equate to an increase of the salary cap. It could lead to top players earning $2 million a year.

So there is stories about a rebel rugby comp, while the NRL is in the middle of negotiations with broadcasters and providers. Somewhat fortuitous timing for the NRL.
The NRL would want the next TV deal done before R360 signs the top 50 players.
 

newc18

Juniors
Messages
246
If worse comes to worst with this Rugby360 comp, maybe the NRL could introduce a system where 1 or 2 players from each team can be paid outside the salary cap? So Penrith for example could pay a huge salary to Cleary and it doesn't count towards the salary cap? It could potentially help keep the big name players in the competition.
 

taste2taste

Bench
Messages
2,878
they are talking about holding R360 April to Sept. EPL finishes May. You'd think they'll play in non soccer stadiums pre May then soccer stadiums when the countries seasons have finished. Its touted as being a grand prix style format so think Magic weekend in a different location each round. From a broadcast point of view that makes production much cheaper and even from a marketing point of view you are only marketing one event per round not 8 games.

Its a very interesting concept, to see if you can take a F1 approach to a different sport. Union has tried with 7;s with some success I suppose. Soccer is trying in a different format with club world cup.
If Union is popular enough globally to fill the stadiums and get the viewers will be the make or break along with how they fit it into a calendar where Internationals take precedent. Also if they can create clubs that actually people with existing club allegiances in world of union want to follow. NFL tried it with the World League back in the 90's and despite its relative success couldn't sustain it back then. We'd better keep our fingers crossed it fails!
Warriors CEO Cameron George made an interesting point.

The organisers of R360 have said there will be rule changes to make Rugby more entertaining, this could be an opportunity for the NRL to work with R360 and get the games more like league than union. Tidall, one of the chief organisers of R360 was at Origin 3.


If R360 is closer to league than union it could be a huge boost for league to grow internationally and the top 300 Union players would effectively be switching to league when signing up for R360.

Graham said he’s already pitched this idea to Abdo.

It could be yet another sliding doors moment for league, which traditionally we’ve missed.
 

taste2taste

Bench
Messages
2,878
If worse comes to worst with this Rugby360 comp, maybe the NRL could introduce a system where 1 or 2 players from each team can be paid outside the salary cap? So Penrith for example could pay a huge salary to Cleary and it doesn't count towards the salary cap? It could potentially help keep the big name players in the competition.
They do this in the super league and imo is well overdue in the NRL.

It would ensure our top 34 players never leave and would also level out the top talent evenly over all teams.
 

Perth Red

Post Whore
Messages
73,538
Warriors CEO Cameron George made an interesting point.

The organisers of R360 have said there will be rule changes to make Rugby more entertaining, this could be an opportunity for the NRL to work with R360 and get the games more like league than union. Tidall, one of the chief organisers of R360 was at Origin 3.


If R360 is closer to league than union it could be a huge boost for league to grow internationally and the top 300 Union players would effectively be switching to league when signing up for R360.

Graham said he’s already pitched this idea to Abdo.

It could be yet another sliding doors moment for league, which traditionally we’ve missed.
That'll have the range rover brigade choking on their pimms lol
 

Canard

Immortal
Messages
36,913
Its a very interesting concept, to see if you can take a F1 approach to a different sport.
What does F1 approach to Rugby mean though?

As far as I can see it means franchises/teams in capital cities around the world that compete in a global tournament. Without Saudi money, how sustainable is this? And how much longevity would such a concept have.

How "revolutionary" is this? And given that most teams will be in a timezone unfriendly to Australia, so it would be a dud TV wise.
 

Diesel

Referee
Messages
26,045
The timezones in super rugby is what killed the SA teams and interest. I don’t see this as any different when the novelty wears off. Who’s getting up at 3am to watch rugby each week
 

Perth Red

Post Whore
Messages
73,538
What does F1 approach to Rugby mean though?

As far as I can see it means franchises/teams in capital cities around the world that compete in a global tournament. Without Saudi money, how sustainable is this? And how much longevity would such a concept have.

How "revolutionary" is this? And given that most teams will be in a timezone unfriendly to Australia, so it would be a dud TV wise.
Sounds like they'll have X number of clubs representing cities who will play a magic weekend type event around the world.
Think:
Sydney
Auckland
London
Paris
Rome
Dublin
Edinburgh
Johannesburg
Buenos Aries
Singapore
Dubai
Miami
etc

They all play over a weekend in one venue magic weekend style. Over the season they play each other once. with a finals series at end. That would be my guess. Its made for global streaming. Australian audience will be minor to what they will be internationally targeting. If Union (and new to the sport fans) will care is the gamble part I guess. And if fans in a city, lets say London, will care if Auckland is playing Singapore enough to keep a stadium looking reasonably full over the course of a weekend is the other potential flaw in the model. Its ambitious!
 

taste2taste

Bench
Messages
2,878
Sounds like they'll have X number of clubs representing cities who will play a magic weekend type event around the world.
Think:
Sydney
Auckland
London
Paris
Rome
Dublin
Edinburgh
Johannesburg
Buenos Aries
Singapore
Dubai
Miami
etc

They all play over a weekend in one venue magic weekend style. Over the season they play each other once. with a finals series at end. That would be my guess. It’s made for global streaming. Australian audience will be minor to what they will be internationally targeting. If Union (and new to the sport fans) will care is the gamble part I guess. And if fans in a city, lets say London, will care if Auckland is playing Singapore enough to keep a stadium looking reasonably full over the course of a weekend is the other potential flaw in the model. Its ambitious!
The organisers must be smoking some serious ice if they think people in Miami, Dubai, Singapore …etc will be filling stadiums to watch players they’ve heard of playing a sport they’ve never heard of.

No one’s asking for this, Union fans don’t want it, and if they aren’t interested who’s going to be watching and filling stadiums ?

If by some miracle R360 gets off the ground there’s zero chance it lasts longer than 1 season.
 

Perth Red

Post Whore
Messages
73,538
The organisers must be smoking some serious ice if they think people in Miami, Dubai, Singapore …etc will be filling stadiums to watch players they’ve heard of playing a sport they’ve never heard of.

No one’s asking for this, Union fans don’t want it, and if they aren’t interested who’s going to be watching and filling stadiums ?

If by some miracle R360 gets off the ground there’s zero chance it lasts longer than 1 season.
It'll be an interesting test of 'if you throw enough money at something you can make it a success'. In theory if theyve got enough investor money and they make each weekend a massive event; think stars on the pitch, major bands playing between games etc, then who knows. Cant see it but then Im sure if youd said 25 years ago that India would host the biggest and richest cricket comp in the world or that F1 teams would have $1billion budgets you'd have been laughed at.
 

taste2taste

Bench
Messages
2,878
It'll be an interesting test of 'if you throw enough money at something you can make it a success'. In theory if theyve got enough investor money and they make each weekend a massive event; think stars on the pitch, major bands playing between games etc, then who knows. Cant see it but then Im sure if youd said 25 years ago that India would host the biggest and richest cricket comp in the world or that F1 teams would have $1billion budgets you'd have been laughed at.
But Union already do this with thier 7’s circuit which has been losing money and played in empty stadiums.

F1 and cricket have the advantage of being a globally popular sports, Rugby is popular in how many countries? NZ ? The South of France ? White South Africans ? Southern England universities?

But will be happy to see it happen if it ruins thier international game and upcoming World Cup.
 

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