Exactly and with even fewer events and the two biggest and most prestigious our crowds are often quite poor. We need to re-engage with the fanbase we have rather than just going handing out free tickets to kids from a borough of London that have no rugby league team, have never had a rugby league team and don’t particularly care for rugby league.
The biggest reason for the NRL's surge is the engagement of youth.
"Re-engaging with fans you have"
Those are not fans, they're gone.
I've met these people in my life, they'll tell you what team they follow but try to talk to them about the game and they don't even know where their team is on the ladder..
They were never fans, just sheep following the herd, at the first sign of trouble they turn away.
Unless you're going to perfectly recreate what it was to them in their nostalgia right down to the price they used to pay for a beer and call up all their old friends , they're much more comfortable complaining as to why they no longer watch.
I'm that way with cricket lol
You need new fans to the game!