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Hooked

Juniors
Messages
1,407
Incoming Panther getting rep call-up.

Young five-eighth Ellyjah Birve will look to lead the Kumuls to victory after recently inking a two-year contract to join the Panthers.
Idolising the duo of Johnathan Thurston and Isaiya Katoa, he will look to lead the Papua New Guinea outfit to an upset win over the Australian Schoolboys that includes the likes of Darcy Smith, Thomas Dellow and Cameron Bamblett.
 

Whino

Bench
Messages
3,560

Penrith Panthers highest ranked brand across both codes, Collingwood stays ahead in AFL brand ladder​


19 October 2025


New Brand Finance data reveals that the AFL and NRL now hold a combined brand value of $2.7 billion, marking a 20% increase from 2024
  • Collingwood remains AFL’s most valuable brand at $127 million
  • Brisbane Lions and Sydney Swans surge up the AFL ladder to take second and third most valuable spots
  • Penrith Panthers pip the Brisbane Broncos to become NRL’s most valuable brand at $129 million and in doing so also edge past Collingwood to be the highest ranked team in brand value for both AFL and NRL
  • Canberra Raiders’ brand value doubles, making it the fastest growing NRL brand

The Penrith Panthers has overtaken the Brisbane Broncos to become the most valuable NRL brand in 2025, with its brand value rising 19% to AUD129 million. The club’s dominance, capped by a fourth consecutive Premiership win in a thrilling Grand Final against the Melbourne Storm last year, has strengthened fan engagement, broadcast appeal, and commercial growth. This sustained success has cemented the Panthers’ position as a powerhouse in the modern NRL landscape and in doing has become the most valuable brand across the AFL and NRL clubs.

This year’s premiers, the Brisbane Broncos, rank second at AUD120 million. The club’s strong digital engagement, fuelled by the popularity of star fullback Reece Walsh, who is the most followed NRL player, has amplified its online presence and strengthened fan connection. The premiers are likely to challenge for the top rank in 2026 backed by strong commercial revenues flowing on from their grand final victory.
The Broncos remain the strongest NRL brand this year, with a BSI score of 92.8/100 and an AAA+ brand strength rating. Brand Finance’s market research attributes the club’s strong showing to the club registering high scores in being the most exciting team to watch, and a club that appreciates its fans the most.


more @ the following link
 

soc123_au

Moderator
Staff member
Messages
20,612
I wouldn't have even dreamed of something like that being possible 10 years ago.
I remember Gus making the call 10 or more years ago that we would be the best sports club in Australia. Crazy call at the time, yet here we are. I'd love to know if he actually believed it was possible when he said it.
 

age.s

First Grade
Messages
8,903
I remember Gus making the call 10 or more years ago that we would be the best sports club in Australia. Crazy call at the time, yet here we are. I'd love to know if he actually believed it was possible when he said it.
Doesn't matter who it is, gotta give a bloke props when a call like that comes off.
 

Fangs

Coach
Messages
19,180
I remember Gus making the call 10 or more years ago that we would be the best sports club in Australia. Crazy call at the time, yet here we are. I'd love to know if he actually believed it was possible when he said it.

I think yes.

He always said that he knew Penrith would be a success. But hasn't made the same public commitment at the Bulldogs. They don't have the resources that we do.
 

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