Next TV deal discussion 2028 -

[comeinpeace]

Yes, we know you`re a fumblefan and have never learnt to pass, I think they call it fisting in your `past-time".

Mate, I'm a person who works professionally in sports media/sports gambling/sports business, having done so with regard to the NRL, which is why I take an interest in this topic (and the NRL's Vegas venue). Just because I didn't grow up with a sport doesn't mean I dislike it. Much the opposite. I have enjoyed every NRL game there is, and have come to respect its working class roots, the passion its followers have. I have spent years of my life living in Sydney and Brisbane. I literally would go to Broncos games living in Sydney, because I started following the Broncos first living in Brisbane before I lived in Sydney.

What do you want me to say? That I should pretend that I did grow up with the NRL just so I can post here without being abused and people will listen to me?

 

[Mother Nature's Son]

It's called a "handball". Educate yourself at your local Auskick clinic.

Either way mate, it has got to be up there with the most ridiculous things in world sport, show me one sillier, in fact I`d say it is one of main the reasons why that past-time will never really be taken seriously in any other place than a few small states in Australia. For god`s sake, just throw the thing.

 

[storm1999]

What do you want me to say? That I should pretend that I did grow up with the NRL just so I can post here without being abused and people will listen to me?

Ignore the cretins mate. They're scared of anyone who didn't grow up in NSW or QLD.

 

[Wb1234]

Ignore the cretins mate. They're scared of anyone who didn't grow up in NSW or QLD.

Your sport is the one spending billions trying to be relevant in those markets

heck you’re comp is even rigged for us

so we must be important

 

[stratocaster]

All I'll say is if this guy is in the industry doing marketing and claims to know about the AFL and NRL with insider info then he can tell you the 15th of April 30 second ad cost during Friday AFL in Melbourne on 7 and Friday NRL in Sydney on 9.

 

[comeinpeace]

Either way mate, it has got to be up there with the most ridiculous things in world sport, show me one sillier, in fact I`d say it is one of main the reasons why that past-time will never really be taken seriously in any other place than a few small states in Australia. For god`s sake, just throw the thing.

GWS and GC may not work, but it's not going to be because the the physical act of a handball turns people off.

When I first started watching the AFL, watching how fullbacks jump, catch on the chest and turn their body felt unnatural to me. I was used to AFL players doing the phsycial action of catching the ball out in front, while turning their body a different way. But guess what? I got over the fact that it looked slightly weird, because there's nothing inherent about sports incentivising one physical action is better than the other. Knock-on rules incentives catching the ball in RL a certain way that it simplu doesn't in the AFL.

It is all athletes possessing and moving the ball among teammates after all, it is more similar than it is different when compared to other sports I work on, like a lot of the media and advertising stuff I do for surfing, when I can barely swim lol. The act of balancing on a board in the water is in turn much more unnatural to me than either catching a ball with arms extended or on the chest. At the end of the day, both sports require you to catch a ball, which is why I enjoy both sports but not surfing. The fact that the rules of one sport incentives a type of physical movement over another isn't some sort of element of why one sport is better than the other. They re both entertaining, they both rely on centuries-old supporter bases with proud club cultures of their own. Surfing doesn't. It's arrogant dickheads thinking that they're better than the world because they have a high opinion about how much the world cares about their very niche activity.

 

[comeinpeace]

All I'll say is if this guy is in the industry doing marketing and claims to know about the AFL and NRL with insider info then he can tell you the 15th of April 30 second ad cost during Friday AFL in Melbourne on 7 and Friday NRL in Sydney on 9.

There's insiders and insiders mate. I've worked with NRL teams specifically w.r.t sponsorship, not the NRL and how it would organise its media right deals, which I have little clue but still take an interest in. But I'm still more "insider" and expert regarding how sports work with media, the public and revenue raising than most here.

 

[BuffaloRules]

Who do you think generates more money from ad slots? Nine's NRL or Seven's AFL?

Depends on what they can charge …

What do you reckon gets a higher rate…RL Origin or the Battle of the bridge?

 

[BuffaloRules]

A lot of posting on this thread tries to understand how it's a bit strange Channel 9 don't seem to pay all that much money for what it broadcasts for the games that it does, given most of what they pay goes towards Origin and internationals. I would have thought that the answer is pretty simple - there's not a large number of advertisers scrambling to pay lots of money for the advertising slot found within an NRL game on a WIN Television broadcast in regional australia, despite the fact that a viewer makes up the overall TV ratings number for the NRL.

A couple of rebuttals

They don’t pay anything to show internationals aside from the World Cup which is on 7… this deal was negotiated in 2015 … how can they sell international games that don’t get decided until less than a year before they happen ? Some years they haven’t happened … this next deal , like a lot of things, should be different .., the money will go to the test playing nations … not the NRL

The split for Origin and the NRL games, if one exists, has not been publicly released ..so you don’t know that it’s “most “ of what Nine pays

The main reason I see for the low amount is that they haven’t had a proper tender for the rights, since forever … and they are getting the same value now that was negotiated 10 years ago when the ratings were much lower, never mind inflation

In relation to the WIN advertising …this works both ways … Adelaide and Perths advertising rates are about a third of Sydney’s where the NRL dominates

 

[storm1999]

The main reason I see for the low amount is that they haven’t had a proper tender for the rights, since forever … and they are getting the same value now that was negotiated 10 years ago when the ratings were much lower, never mind inflation

So because corrupt morons like David Gallop undersold the rights media outlets should now overpay to make up for it?

 

[Chief_Chujo]

Both sports contribute a similar amount to driving subscribers to Kayo. Eerily similar to the point that there's no point making a distinction between the two. I know, I work with the data in my professional career. Which is why then-Fox (now DAZN) pay both sports a similar amount.

Here's where your larp as a sports right insider comes to grinding halt.

 

[comeinpeace]

A couple of rebuttals

They don’t pay anything to show internationals aside from the World Cup which is on 7… this deal was negotiated in 2015 … how can they sell international games that don’t get decided until less than a year before they happen ? Some years they haven’t happened … this next deal , like a lot of things, should be different .., the money will go to the test playing nations … not the NRL

The split for Origin and the NRL games, if one exists, has not been publicly released ..so you don’t know that it’s “most “ of what Nine pays

The main reason I see for the low amount is that they haven’t had a proper tender for the rights, since forever … and they are getting the same value now that was negotiated 10 years ago when the ratings were much lower, never mind inflation

In relation to the WIN advertising …this works both ways … Adelaide and Perths advertising rates are about a third of Sydney’s where the NRL dominates

Of course, in my discussion, I got the idea of that NRL might package FTA of NRL, SOO and Internationals either together or apart in the next deal confused with the fact that NRL, SOO are packaged together and Internationals aren't in the current one. Either way, I m talking about the overall product of FTA broadcasts.

And yes it works both ways. Sydney is richer than Perth and Adelaide but comparable to Melbourne. But Newcastle is cheaper than both. The AFL has its fans more proportionally in the 5 big metro markets than the NRL generally, and those broadcast slots are worth more. Of the 30% of Australians who live outside of the metro markets, I believe NRL/AFL splits 75/25. It's more line 40/60 in the 5 metro markets. This averages to 50/50 interest across the country.

 

[BuffaloRules]

So because corrupt morons like David Gallop undersold the rights media outlets should now overpay to make up for it?

I don’t gaf what happened 10 years ago …although your “logic” makes no sense

They won’t be “overpaying” this time either … they will get what the market dictates …something you blokes have done every time

 

[BuffaloRules]

Of course, in my discussion, I got the idea of that NRL might package FTA of NRL, SOO and Internationals either together or apart in the next deal confused with the fact that NRL, SOO are packaged together and Internationals aren't in the current one. Either way, I m talking about the overall product of FTA broadcasts.

And yes it works both ways. Sydney is richer than Perth and Adelaide but comparable to Melbourne. But Newcastle is cheaper than both. The AFL has its fans more proportionally in the 5 big metro markets than the NRL generally, and those broadcast slots are worth more. Of the 30% of Australians who live outside of the metro markets, I believe NRL/AFL splits 75/25. It's more line 40/60 in the 5 metro markets. This averages to 50/50 interest across the country.

this is part of the problem with AFL fans when discussing NRL … they make assumptions about things they didn’t know much about ..,

you also don’t know how Newcastle advertising rates compares to Adelaide for example…

there has also been a lot of talk Origin will he sold separately this time

 

[storm1999]

you also don’t know how Newcastle advertising rates compares to Adelaide for example…

Watch an ad break on Nine Newcastle and compare to one on Nine Adelaide in the same timeslot.
Make note of how many ads are for international, national and local companies, and you will have your answer.

 

[insert.pause]

Of course, in my discussion, I got the idea of that NRL might package FTA of NRL, SOO and Internationals either together or apart in the next deal confused with the fact that NRL, SOO are packaged together and Internationals aren't in the current one. Either way, I m talking about the overall product of FTA broadcasts.

And yes it works both ways. Sydney is richer than Perth and Adelaide but comparable to Melbourne. But Newcastle is cheaper than both. The AFL has its fans more proportionally in the 5 big metro markets than the NRL generally, and those broadcast slots are worth more. Of the 30% of Australians who live outside of the metro markets, I believe NRL/AFL splits 75/25. It's more line 40/60 in the 5 metro markets. This averages to 50/50 interest across the country.

NSW & QLD are more decentralised than southern states, it’s also why their regional ad markets are worth more than either Perth or Adelaide metro markets.

 

[BuffaloRules]

Watch an ad break on Nine Newcastle and compare to one on Nine Adelaide in the same timeslot.
Make note of how many ads are for international, national and local companies, and you will have your answer.

That won’t tell me anything actually - 800k people live in the Hunter Valley..it ain’t a one horse town

 

[comeinpeace]

NSW & QLD are more decentralised than southern states, it’s also why their regional ad markets are worth more than either Perth or Adelaide metro markets.

It's worth more because it's bigger, not because the average person within it is richer.

South Australia regional population outside Adelaide is merely 500,000. Queensland's outside SEQ is 1.5 million. NSW/ACT's regional population is 3 million.

But the average person of the 1.2 million that live in Adelaide has more disposable income than the average person of the 4.2 million who lives in regional Qld, NSW or Canberra. The size of the market as it is relevant to TV advertisers is not the 27% that the population would imply. It's more like 35%, 40%, something like that.

Again, this should be pretty straightforwaed demographics. We have census data that proves all this stuff.

 

[insert.pause]

That won’t tell me anything actually - 800k people live in the Hunter Valley..it ain’t a one horse town

The ignorant troll probably thinks they just get ads for the local bait & tackle.

 

[comeinpeace]

you also don’t know how Newcastle advertising rates compares to Adelaide for example…

Even besides me working in the industry, it isn't wrong to make an assumption about this. There is public data on all this. You can go onto the census website and see what people report about their incomes in Adelaide vs Newcastle. It's the census. It's accurate. We can safely assume that advertising rates are worth more in a city where people's household incomes are higher.