West Wing fans will know about the Peters projection
http://en.wikipedia.org/wiki/Gall–Peters_projection
"The Mercator projection increasingly inflates the sizes of regions according to their distance from the equator. This inflation results, for example, in a representation of
Greenland that is larger than
Africa, whereas in reality Africa is 14 times as large. Since much of the technologically underdeveloped world lies near the equator, these countries appear smaller on a Mercator, and therefore, according to Peters, seem less significant. On Peters's projection, by contrast, areas of equal size on the globe are also equally sized on the map. By using his "new" projection, poorer, less powerful nations could be restored to their rightful proportions."