alien
Referee
- Messages
- 20,279
The Gold Coast operation isn't glamorous enough for the Gold Coast. That's always been the problem. They need more glam and pretty. They should be hot chicks, buff dudes, party and moneyyyyyy. Most of the Gold Coast is people who have loads of money, wish they did or pretend to. They should be sponsored by a prestige brand like Lexus or if they could land a major digital sponsor like Uber or something that'd be the ticket, really innovative corporate partnerships. Imagine if they had Uber as a sponsor and as part of it members got free Uber or you could get a free Uber ride to the game and back with your ticket. The whole look and feel of the Titans is lame. They need to be more Gold Coast.
I for one DO think they need a complete rebrand, from the name through to the logo, colours and mission. They should be more cashed up bogan and less ... bogan. Their name needs to be slick, sexy, sophisticated, luxury. Top of my head thinking of things like Elites, Magic hell maybe just call them the Gold Coast and have literal GOLD be their branding, colour them gold and have bullions as the freaking logo.
The Suns branding is a lot better but even they don't go far enough with it. They should have NBA style player intros, DJs playing at halftime, poledancing chicks instead of cheerleaders.
The players should be in the news all the time, not for drug offences but because they were spotted partying with twelve chicks Leo Dicaprio style. The need a megastar of marketing to run that show. Speaking of the players they need trendy dudes not Dave Taylors. They need a lot of Islander kids.
They should do whatever it takes to nail Keebra from the Tigers as well.
The NRL doesn't understand how to market to the Gold Coast and never has. They need to be a totally different looking team to the rest. The Titans to me have always felt more Country NSW than Gold Coast.
Edit: A yardstick for the success of the Titans would be how much every other team hates them. The Gold Coast need to be such a jerk off team that everyone hates them but Gold Coast love them. Just like the Gold Coast.
Basically the Titans need to be the Roosters.
goldcoast dolphins would have been a good name