unforgiven
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One thing we know from state of origin and Tonga v Somoa is that fierce rivalries will draw a crowd.
Conferences create/grow rivalries and would result in bigger crowd averages, better ground atmosphere, bigger TV ratings etc.
The English Super League should look into it.
I like the conference system, I watch a lot of NFL and really like the benefits of it, particularly the rival generated for conference games. The only concern I have with it is creates the mathematical possibility of a team making the finals after only winning 3 games. It is extremely unlikely and I'm not aware of it happening in other sports but with Australia not having a history of conference style competitions I do not think it would sit very well with fans if a side with a far superior record misses out to one that is far inferior.