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The Game Future NRL Stadiums part II

TheRam

Coach
Messages
13,478
On the same line of thought as the Sea Eagles adopting the name “North Sydney” or “North Sydney - Central Coast” to expand their local catchment, I can’t say I’ve ever heard the name “Botany Bay” mentioned in an NRL context. I’m wondering if something like “Cronulla - Botany Bay” would subtlety expand the club’s appeal northwards, beyond the Shire, perhaps putting pressure on Saints in the long term to more completely move out to Wollongong?

Yes, yes, “stadium” thread, I know. I was just thinking about this in the context of where do you build the southern Sydney, BankWest-style stadium?

Leigh

That is an ugly name though. Also doesn't roll off the tongue very easily.
 

titoelcolombiano

First Grade
Messages
5,322
Brisbane ANZ and Melbourne Olympic weren’t really Rugby League stadiums. They were athletics fields. They weren’t rectangular and the experience was not great. I don’t think anyone has ever claimed they were any good- Especially Brisbane.

I mean Brisbane ANZ was a poor man’s Sydney ANZ.

Souths were playing out of a superior RL stadium before moving to ANZ- those attendance figures are likely due to other factors. Such as them not being shit anymore and the movement of their supporter base to the west.

The point stands. Moving from an outdated ground with shit facilities to a modern, comfortable facility improves crowds.

In the case of Souths, the increased crowds correlate with the move to ANZ, their success came later on so I'm not sure what other factors you are referring to.

Can I just ask, are you suggesting that modern, state-of-the-art, comfortable facilities don't help crowd numbers?
 

greenBV4

Bench
Messages
2,508
On the same line of thought as the Sea Eagles adopting the name “North Sydney” or “North Sydney - Central Coast” to expand their local catchment, I can’t say I’ve ever heard the name “Botany Bay” mentioned in an NRL context. I’m wondering if something like “Cronulla - Botany Bay” would subtlety expand the club’s appeal northwards, beyond the Shire, perhaps putting pressure on Saints in the long term to more completely move out to Wollongong?

Yes, yes, “stadium” thread, I know. I was just thinking about this in the context of where do you build the southern Sydney, BankWest-style stadium?

Leigh
IF it were to happen, it sounds a lot better just to drop the cronulla, Botany Bay Sharks

But I think if was going to be anyone it should be souths pushing in on Dragons territory forcing them to the gong, they aren't the West Sydney Rabbitohs after all
 

Quicksilver

Bench
Messages
4,026
The point stands. Moving from an outdated ground with shit facilities to a modern, comfortable facility improves crowds.

In the case of Souths, the increased crowds correlate with the move to ANZ, their success came later on so I'm not sure what other factors you are referring to.

Can I just ask, are you suggesting that modern, state-of-the-art, comfortable facilities don't help crowd numbers?

They might, provided they are in the right place, the right size, the right design and capture what the consumer wants.

You can have shit new stadiums just like you can have good old ones.

What you and others fail to understand is that not all the suburban grounds are terrible.
 

Jamberoo

Juniors
Messages
1,284
But they dont get 30k at Optus, because it has bigger capacity both clubs are avg 50k! Having more capacity allows you to sell more seats to more people and earn more money! An 18k stadium is going to avg 15k seat sales, a 30k stadium (if the club is run well) is going to allow you to sell a lot more. Its basic economics lol.
If Manly cant get just 20k people to games in a catchment of 1/2million for their regions main popular sport then they arent running their business well and probably shouldnt be taking up an NRL license (or any other club for that matter). We arent talking about them achieving WC Eagles level of fan engagement here, we are talking about increasing avg crowds by around 5k to 6k people!
Ok. So to continue with the Perth examples. Fremantle averaged 32k at Subiaco (capacity 38k) which was very outdated. That increased to 41k when they moved to the ‘best stadium in Australia’ which is also in a better location. About 35% up. So would they be better off in a 45k stadium that cost $250m less to build?
Of course they would.
- atmosphere would be better
- more chance of it being built in the first place
- lower running costs, so more profitable
- more sell outs means they can charge more for seats, so even more profitable

With SFS at 45k, ANZ 84k and Parra 30k, there is simply no need for another 30k stadium.

Perhaps Parramatta could have been 25k and served its purpose just as well, with $50m going towards other stadiums.

What you need to remember is that the ANZ money is no longer there. PVL needs to shoot for something that is achievable, and that will be successful.
 

siv

First Grade
Messages
6,562
I’m surprised Souths didn’t slowly move to a Sydney Rabbitohs moniker. Everyone would still call them Souths.

I think you will find there are a number conditions for privatisation in the Members contract deed

Colours, Mascot, and name were not negotiable plus a lot of other items like relication
 

Saint Doc

Coach
Messages
11,061
Botany Bay Sharks is a terrible suggestion. No one identifies as being from Botany Bay. It’s not a locale per se.

If the Sharks were to ever try and broaden their appeal, they would have to go with Sydney Sharks or Southern Sharks.
 

Perth Red

Post Whore
Messages
65,800
Ok. So to continue with the Perth examples. Fremantle averaged 32k at Subiaco (capacity 38k) which was very outdated. That increased to 41k when they moved to the ‘best stadium in Australia’ which is also in a better location. About 35% up. So would they be better off in a 45k stadium that cost $250m less to build?
Of course they would.
- atmosphere would be better
- more chance of it being built in the first place
- lower running costs, so more profitable
- more sell outs means they can charge more for seats, so even more profitable

With SFS at 45k, ANZ 84k and Parra 30k, there is simply no need for another 30k stadium.

Perhaps Parramatta could have been 25k and served its purpose just as well, with $50m going towards other stadiums.

What you need to remember is that the ANZ money is no longer there. PVL needs to shoot for something that is achievable, and that will be successful.

no they wouldn’t because they want to grow their business and the only way to do that is to have the seating capacity to do so. Also to get a 41k avg they would have some games near 50k and some closer to 30k depending on the different factors. Smaller capacity equals smaller avg and no room to grow, never a great business model!

if eels didn’t have the capacity they wouldn’t be able to offer free kids memberships for starters.
 
Messages
11,707
I’m surprised Souths didn’t slowly move to a Sydney Rabbitohs moniker. Everyone would still call them Souths.


Their existing name still encompasses a vast area, though. You could argue everything south of the harbour down to Wollongong is South Sydney lol. Don’t know why back in the day, Easts didn’t call themselves East Sydney. Wouldn’t have stopped our boarders being moved but at least Souths fans living in Maroubra and Randwick for example we’re in fact living in East Sydney.
 
Messages
14,497
Their existing name still encompasses a vast area, though. You could argue everything south of the harbour down to Wollongong is South Sydney lol. Don’t know why back in the day, Easts didn’t call themselves East Sydney. Wouldn’t have stopped our boarders being moved but at least Souths fans living in Maroubra and Randwick for example we’re in fact living in East Sydney.

I love Easts and Souths as branding. And I agree with your comments. I live in Liverpool area and see plenty of both fans out here.

but in the 21st century I still think if they went with Sydney Rabbitohs they’d still get called Souths.

Like the Berries and Bluebags are Bulldogs and Jets, things change and move on.

That said, it doesn’t bother me either way.
 

Perth Red

Post Whore
Messages
65,800
Tbf I think Souths is now a brand rather than a location, they are an example of a club that has relaunched its brand to be city wide (in fact country wide) and not just a region. Clubs with very specific area names like manly, Cronulla or penrith are much harder to get that city wide appeal I’d suggest. Not impossible and some better marketing, centralised stadium and star player appeal for the kids could make a difference.
 

Suitman

Post Whore
Messages
55,011
It's no wonder Brookvale is still a shithole when you have the local council knocking back plans like this due to a few f**king trees.
Thankfully, the council has been over ruled and hopefully this now goes ahead.



From the Northern Beaches Advocate:
Grandstand go ahead
Aug 2, 2020 | Curl Curl ward, Lifestyle
2020-08-02-brookvale-grandstand.jpg



The Manly-Warringah Sea Eagles will build a new Centre of Excellence and 3,000 seat covered grandstand at the northern end of Brookvale Oval.
A Northern Beaches Council commissioned report recommended the development application be rejected but the Sydney North Planning Panel over-ruled the arguments made by Council’s assessor and approved the development.
Council’s report said that the proposed development did not meet the plan of management for Brookvale Park, and would result in the removal of heritage listed trees at the northern end of the park to accommodate the new building.
Advocating on behalf of the Sea Eagles for the proposal, Mr Chris Dare, Managing Director of sporting facility specialist Stratcorp, pointed out that major upgrades to Brookvale Oval had been contemplated for over 20 years, none of which had come to fruition.
He said, “Over the past 15 years the condition of facilities has steadily fallen and the venue is now one of the worst in the NRL.”
The club have $32.5m in committed funding from the state and federal government. They claim the project is shovel-ready, able to start within 4 — 6 weeks, boosting jobs at a critical time.
Mr Dare made a point of saying the project would be at no cost to the ratepayers of the Northern Beaches, despite Council being responsible for the ground.
Mr Dare also told the planning panel that a Centre of Excellence would significantly improve accessibility and public amenity, with much improved toilets, 3,000 undercover seats at the northern end of the ground, and facilities for female players.
Council’s preferred option was for the Centre of Excellence to occupy the eastern side of the ground. Mr Glenn Scott, a design consultant from Hassell, explained this was not a desirable location as the building would not utilise the space properly and compromise future options at the ground.
Mr Stephen White, from urban planning consultants Urbis, also spoke for the Sea Eagles, explaining to the panel that the loss of the heritage listed trees could be justified. He said there was no clear provenance of the plantings in the 1920s — 1930s or the purpose of the plantings, with multiple removals over the years to accommodate usage of the ground.
Mr White also pointed out that the Sea Eagles themselves were an important part of the heritage of the ground since 1947, “The use of the park as a sporting ground is intrinsically linked to the oval and changes in development have occurred over time. If the club were to leave to seek improved facilities elsewhere, that would represent a greater loss of heritage [than the trees].”
Representatives for the Sea Eagles were clear they expected to replant trees to replace those lost, and they will act to protect trees which are not absolutely needed to be removed. Asked if they could change the shape of the building to save more trees, it was explained that the constraint of the space required for an NRL field meant saving a tree in one place meant one (or two) were impacted somewhere else.
The approval of the development should see the renewal of a long-term commitment by the Sea Eagles to stay at Brookvale Oval. The proposal was supported in public feedback. Mr Dare concluded, “After 20 years of talking, the community wants the club to get on with it.”
Image: Artists impression submitted to the Sydney North Planning Panel

Some more imagery etc:
e78eda53-70cf-42a3-975e-08cd8b7c46ed-jpeg.371204
 

Jamberoo

Juniors
Messages
1,284
no they wouldn’t because they want to grow their business and the only way to do that is to have the seating capacity to do so. Also to get a 41k avg they would have some games near 50k and some closer to 30k depending on the different factors. Smaller capacity equals smaller avg and no room to grow, never a great business model!

if eels didn’t have the capacity they wouldn’t be able to offer free kids memberships for starters.
I disagree, as do most of the world’s great sporting clubs and competitions. Does Manchester U, Liverpool, or any EPL or NBA or NFL teams build stadiums with spare capacity? No, because it is not economical. Chicago Bulls play in an 20k arena! Surely the world’s most famous Bball team in a city of 10m could sell out five to ten times that. Why? Because full stadiums that are the correct size give a better fan experience and are more profitable. They also look better on TV where most of the revenue comes from. Consider Perth and Adelaide for local examples.
Half empty stadiums have a negative affect on crowds due to the lack of atmosphere. ANZ ring a bell? They are more expensive to build, maintain and operate. Shooting for more 30k stadiums reduces the chances of any being actually built.
The easiest way to increase demand is to reduce supply, and full, high standard 15k - 18k stadiums are better than bigger empty ones.
The evidence suggests that most Sydney RL fans don’t travel, so instead of following the AFL, and building mega stadiums, the EPL is the best model. With the right size stadium, each game in club heartland could be sold out each week.
Clubs can still have room to grow with 15 - 18k modern stadium. If they sell out every week, they can use the profits to better promote themselves and take one or two big games to SFS, Parra or ANZ.
 

unforgiven

Bench
Messages
3,138
I disagree, as do most of the world’s great sporting clubs and competitions. Does Manchester U, Liverpool, or any EPL or NBA or NFL teams build stadiums with spare capacity? No, because it is not economical. Chicago Bulls play in an 20k arena! Surely the world’s most famous Bball team in a city of 10m could sell out five to ten times that. Why? Because full stadiums that are the correct size give a better fan experience and are more profitable. They also look better on TV where most of the revenue comes from. Consider Perth and Adelaide for local examples.
Half empty stadiums have a negative affect on crowds due to the lack of atmosphere. ANZ ring a bell? They are more expensive to build, maintain and operate. Shooting for more 30k stadiums reduces the chances of any being actually built.
The easiest way to increase demand is to reduce supply, and full, high standard 15k - 18k stadiums are better than bigger empty ones.
The evidence suggests that most Sydney RL fans don’t travel, so instead of following the AFL, and building mega stadiums, the EPL is the best model. With the right size stadium, each game in club heartland could be sold out each week.
Clubs can still have room to grow with 15 - 18k modern stadium. If they sell out every week, they can use the profits to better promote themselves and take one or two big games to SFS, Parra or ANZ.

Really smart post mate.
 

greenBV4

Bench
Messages
2,508
I think 15-18k is good for now, but they need to be built with supports and a structure that it can easily and cheaply be upgraded when needed
 

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