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Eels in the media

eels_fan

First Grade
Messages
6,710
BA said he’ll let junior take a goal kick from the sideline if we are in front by enough points.

looking forward to him nailing his first NRL goal against the Storm in 2 weeks....
 

Gronk

Moderator
Staff member
Messages
73,534
AUGUST 7, 2020
MARKETING / SPORT / TECHNOLOGY
The Parramatta Eels have announced a new partnership with sport and entertainment agency Gemba to accelerate the NRL club’s ambition to be a leading data-driven organisation.

The partnership to leverage fan and member data comes following an initial data and strategy review audit the Eels completed with Gemba.

Advising that the club is planning to be one of the leading data and analytics driven sporting organisations in Australia, Eels Chief Executive, Jim Sarantinos stated “data is an incredibly important part of our plans for growing our organisation and fan base, engaging with members, and continuing to improve our commercial position.

“Many successful businesses are now highly data centric, and the club has already delivered some strong outcomes in the last 12 months.

“However, we have access to a huge amount of meaningful data and we’re only in the early stages of putting it to its best use.

“Gemba produced a great report which identified a series of opportunities for the next stage of our strategy which will help steer us towards becoming one of the leading data and analytics driven organisations in Australian sport.”

Gemba Head of Strategy and Insights, Craig Roberts, said the partnership with the Eels was an opportunity for the agency to have a significant impact in a short period of time with an organisation that was committed to getting the most out of its data, systems and people.

Parramatta_Eels_Gemba.jpg


Roberts advised “most sports organisations recognise the potential of data, but many find it hard to know where to focus, or how to navigate through the multitude of data sources and software platforms to unlock real value.

“We’re proud to partner with the Eels to help set the Club up to make the most of data.”

As part of Gemba’s Data Acceleration program, a Gemba data strategy consultant will be partnered with the Eels business for an initial three month period, working across all business units to engage and mobilise staff, improve data processes and capabilities within the Club, and execute specific data-driven marketing and other initiatives to deliver immediate value. The Eels will be backed by the wider Gemba Insights, Strategy and Data & Analytics divisions.

The partnership comes follows a number of new developments for Gemba and its sister organisation Turnstile.

Turnstile’s Dealmaker software, a sponsorship valuation and management platform, is being used by the Eels as well as two English Premier League teams, Formula 1, Football Marketing Asia (agents for the Asian Football Confederation), Richmond Football Club and the New Zealand Warriors to optimise sponsorship pricing.

https://www.ausleisure.com.au/news/...elerate-data-strategy-with-gemba-partnership/
 

Joshuatheeel

Moderator
Staff member
Messages
19,581
On the Matty Johns podcast he talks about halves just surviving in their first 60 or so games, before they start making progress/understand the game. He mentioned that’s why Cleary has improved so much this year (has 100 plus games)

Anyhow it puts into perspective how much we expected from Drown. The kid has played less then 30 games, so it’s no wonder he has struggled a bit with Moses out
 

Joshuatheeel

Moderator
Staff member
Messages
19,581
On the Matty Johns podcast he talks about halves just surviving in their first 60 or so games, before they start making progress/understand the game. He mentioned that’s why Cleary has improved so much this year (has 100 plus games)

Anyhow it puts into perspective how much we expected from Drown. The kid has played less then 30 games, so it’s no wonder he has struggled a bit with Moses out

this also goes for Mahoney, who not only has to focus on the attack side but also needs to defend in the middle for 80 mins. The kid is only 22 with 45 or so games and has basically been playing 80mins, from 9 games into his career.
 

Gazzamatta

Coach
Messages
14,142
this also goes for Mahoney, who not only has to focus on the attack side but also needs to defend in the middle for 80 mins. The kid is only 22 with 45 or so games and has basically been playing 80mins, from 9 games into his career.
And without a back up.
I love the kid but I hope his future is more than being a good defender and a great passer of the ball. Hopefully gradually increasing his skills and d/h tricks is part of his training and not his self development. I remain a firm believer that too much is asked of someone so young being required to play 80 every week and make 50 plus tackles. Its a recipe for disaster given his importance to our prospects. Stone back this week may be the commencement of an improved plan. Fingers crossed.
 

eels_fan

First Grade
Messages
6,710
Agree, I’d be taking him off at the 30-35min mark and bringing Stone on.

then bring Reed back in with 25-30mins to go.

that way he’s getting a 30min break with halftime.

30 on, 30 off, 30 on.

obviously if we lose a forward early that may screw the rotation and Stone may be needed as a running forward, but if not I think something along those lines are needed for Mahoney will he screwed come the finals from workload alone
 

84 Baby

Referee
Messages
28,032
AUGUST 7, 2020
MARKETING / SPORT / TECHNOLOGY
The Parramatta Eels have announced a new partnership with sport and entertainment agency Gemba to accelerate the NRL club’s ambition to be a leading data-driven organisation.

The partnership to leverage fan and member data comes following an initial data and strategy review audit the Eels completed with Gemba.

Advising that the club is planning to be one of the leading data and analytics driven sporting organisations in Australia, Eels Chief Executive, Jim Sarantinos stated “data is an incredibly important part of our plans for growing our organisation and fan base, engaging with members, and continuing to improve our commercial position.

“Many successful businesses are now highly data centric, and the club has already delivered some strong outcomes in the last 12 months.

“However, we have access to a huge amount of meaningful data and we’re only in the early stages of putting it to its best use.

“Gemba produced a great report which identified a series of opportunities for the next stage of our strategy which will help steer us towards becoming one of the leading data and analytics driven organisations in Australian sport.”

Gemba Head of Strategy and Insights, Craig Roberts, said the partnership with the Eels was an opportunity for the agency to have a significant impact in a short period of time with an organisation that was committed to getting the most out of its data, systems and people.

Parramatta_Eels_Gemba.jpg


Roberts advised “most sports organisations recognise the potential of data, but many find it hard to know where to focus, or how to navigate through the multitude of data sources and software platforms to unlock real value.

“We’re proud to partner with the Eels to help set the Club up to make the most of data.”

As part of Gemba’s Data Acceleration program, a Gemba data strategy consultant will be partnered with the Eels business for an initial three month period, working across all business units to engage and mobilise staff, improve data processes and capabilities within the Club, and execute specific data-driven marketing and other initiatives to deliver immediate value. The Eels will be backed by the wider Gemba Insights, Strategy and Data & Analytics divisions.

The partnership comes follows a number of new developments for Gemba and its sister organisation Turnstile.

Turnstile’s Dealmaker software, a sponsorship valuation and management platform, is being used by the Eels as well as two English Premier League teams, Formula 1, Football Marketing Asia (agents for the Asian Football Confederation), Richmond Football Club and the New Zealand Warriors to optimise sponsorship pricing.

https://www.ausleisure.com.au/news/...elerate-data-strategy-with-gemba-partnership/
@Eelogical Gemba!
 

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