Don't like it. Club teams invariably find a starting position for "super utilities" in the run on side. It is impressive that the likes of Cronk, Gillett, Wing, Blake, Brandy, Hasler, Berrigan, Gidley, even Inglis can perform admirably in many positions, but the reality is when they were consistenly on fire, they invariably force their way into the starting XIII somewhere/anywhere: ala Barba 2010. Unless they're younguns being blooded in a good team and trying to break into a competitive starting lineup- SBW in 04 and Cronk in 04/05.
And should a specialist prop/second rower who has a great year from the bench as an impact player - eg Sonny Bill in 2004 - really be in line for this award? At the end of the day - he was merely a second rower with some spurts at centre. Same with other bench forwards in teams with strong packs - eg Mannah in '09/'10. In a lesser quality team, they would have been starters in their respective positions. Ditto for Cronk trying to compete with the Orford/Hill combination for a starting spot.
I say this jokingly, but why not have a Chris Flannery award - too crap in every position to make the starting team barring injury...