2019 NRL Ad Campaign

[The Marshall]

 

[Burns]

Final shot is of flames and 'A New Era Begins'.

Incredible. What timing.

 

[some11]

Where's big papi?

Needs more shadowboxing.

 

[wittyfan]

I like it, but not sure if it will cut through.

 

[applesauce]

Unfortunate timing.

 

[AJB1102]

Say my name
da da da
Call me Papi
ya ya ya

 

[I Bleed Maroon]

"Say my name"

 

[Dragon Slayer]

NRL going all out again with an awe inspiring campaign..........

 

[JamesRustle]

These guys are available for the season launch.

 

[grouch]

I love that Taumalolo is the star of it. Great choice

But man... the choppy editing and dim lighting. Why is the NRL so keen on darkness? Most of the games and now most of the ad

 

[Foreign Legion]

They should of just had sex tape running for 29 seconds with the NRL logo in the bottom corner...

 

[T-Boon]

The grass fire imagery should have been a dumpster fire.

 

[Captain Apollo]

It was ok, but hardly great.

 

[stormbati]

Love it. The best part about it for me is they’ve really embraced the multicultural aspect of the game with Lolo as the star and what seems like his old man speaking with Addo-Carr quickly following that.
I probably would have added ‘NRL ON FIRE 2019’ with the Hunger games whistling at the end to give it that epic finish.

 

[Man of Steele]

Needs more Tyrone May.

 

[Timmah]

Without the context of the off-season it's fantastic, but timing wise there's some poor choices

 

[titoelcolombiano]

There was no actual footy in it

 

[The Vaulting Violinist]

I liked it. Best one they’ve done for years

 

[Hello, I'm The Doctor]

The thing that kills me is that i dont think the NRL actually know what the goal is with that ad. What do they want to achieve?

Sell tickets? Nope, no prices or anything.
Spread awareness? Whats the point, it will be in all the papers

I think the real idea is to set the tone/vibe of the game, which is actually a super necessary and valuable thing. But what are 5 ads in the preseason actually going to do?

I think the only way something lime this will get real cut-through is if they write into the tv contract that the networks need to play it before every broadcast. Prime views with these ads right before they actually take the game in

 

[Last Week]

I think it's more about signalling the end of an error. Thurston, Slater, etc, retiring.

Taumalolo, Ponga, Addo Carr, etc etc. They are the new error.

It's good. Spot lighting the players/characters.