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The Game 2022 Jerseys, Sponsorship, Logos etc

League Unlimited News

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Toyota Forklifts to lift the Raiders to new heights in 2022 and beyond - Raiders

The Canberra Raiders are pleased to announce that Toyota Material Handling Australia (TMHA) have signed on as the Club’s new Major Sponsor for the next 2 years.

During the current season, TMHA and the Raiders have effectively progressed their foundation year partnership via leverage of the Toyota Forklifts brand, to a point where both parties are excited to confirm elevation to Principal Partner status for future seasons.

As initially suggested back in December 2020, Canberra Milk will return to the sleeve position on the Raiders Jersey next year after a highly successful ‘50th Anniversary’ celebratory season with the Green Machine.

Raiders CEO Don Furner was appreciative of both Canberra Milk and TMHA for their continuing support following what has been another difficult year given continuing Covid-19 interruptions.

“It has been magnificent how positive our relationship has been with Canberra Milk during season 2021, thank you, we have been honoured to assist with your 50-year celebrations” Furner said.

Additionally, Don added “This year we have also been fortunate to welcome a new corporate partner in TMHA to our club, one that I’m proud to say shares similar values and ideologies to ourselves, so I’m proud to let everyone know that Toyota Material Handling Australia are our new Principal Sponsor moving forward”.

President and CEO of Toyota Material Handling Australia Steve Takacs responded “TMHA is excited to step up to be principal partner of the Green Machine in 2022 and beyond. “One of our key clients in Bega Dairy and Drinks (Canberra Milk) have led the way in terms of building an impactful partnership with this widely loved Club and we now look forward to lifting the Raiders business both on and off the field in future seasons”.

For over 50 years Toyota Material Handling has been proudly partnering Australian business with a leading range of Toyota forklift products, supplemented by its selection of industrial sweepers/scrubbers, lift platforms, tow tractors, and popular Huski Construction Equipment range. TMHA is a privately held Australian company with a 100% national branch network, comprising over 800 sales and service staff who are all committed to delivering the highest levels of customer service to Australian businesses.
 

League Unlimited News

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Classic Sportswear are proud to announce a multi-year extension to their exclusive apparel partnership with the NRL All Stars, a program which honours the games commitment to Indigenous male and female players and First Nations people at large.

After becoming the official On-Field Apparel Partner for the All Stars teams in 2021 both parties have agreed to a two year extension that will see Classic Sportswear partner with the NRL until at least 2023.

As well as exclusively providing high performance apparel to the male and female Indigenous and Maori All Stars teams, this partnership now extends to directly supporting NRL Indigenous youth programs including the School to Work program, the Indigenous Youth Summit and the Indigenous Women’s Pathways Programs.

Both Indigenous All Stars teams will proudly wear the famous Classic Sportswear Kangaroo logo, which has featured ‘on field’ since their establishment in 1934, while the Maori All Stars teams will proudly display a new Classic Sportswear Kiwi logo and identity, officially marking the brand’s launch into the New Zealand market.
Classic Sportswear are also set to launch an annual nation-wide scholarship to support Indigenous youth artists.

The scholarship will provide financial support for youth in their academic education, creative development and personal artistic aspirations, and affords an
extensive network of professional development opportunities. The full details of the scholarship are to be released in September.

Mark Deweerd, General Manager Indigenous Strategy, said he was delighted to extend the NRL’s partnership with Classic Sportswear.

“Classic is a name synonymous with Rugby League and to have the support of the company for the All Stars and for our Indigenous programs is incredibly important.

“Some of the initiatives which Classic are supporting, like the School to Work program, the Indigenous Youth Summit and the Indigenous Women’s Pathways Programs are some of the most important programs in the game.

“We are looking forward to the continuation of our partnership with Classic, and now stretching across youth education, development and our elite Indigenous programs. This partnership will allow all of those important programs to prosper”, said Deweerd.

Classic Sportswear’s Managing Director Warren Carney continues to be enthusiastic about the cultural impact of the partnership and its contribution to the sport.

“This partnership is unique in Australian sport and Classic are delighted to extend our support of the NRL All Stars for two more years. Sportsmanship runs through everything we do at Classic, and this demonstrates our commitment to supporting the All Stars to connect with and recognise First Nations people and their integral contribution to the game.

“The impact of the All Stars game extends beyond just honoring First Nations players, and we were keen to extend our partnership to directly support many of the NRL’s cultural, education and awareness programs which are so important.

“This extended partnership is also strategically aligned with Classic’s expansion into the New Zealand elite sports and apparel market, and the launch of our Kiwi inspired logo. The connection between a national identity and sport is part of Classic’s enduring commitment to high performance and innovative athletic apparel”, said Carney.

Classic Sportswear extends partnership with All Stars and supports NRL Indigenous Youth Programs - NRL
 

roofromoz

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From April:

The major partnership will see the Bluestone logo feature on the Panthers playing jerseys in 2022 and 2023.


At this stage, only Allam is confirmed for 2022 and beyond with both Oak and Hertz currently ending this year with no news so far of extensions. But there would have been more fanfare if it was the new major sponsor? Soon shall see.
 
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Another bloody betting sponsor. Hopefully goes the way of cigarette advertising soon.

I'm with ya. But admittedly they bring big cash to the game. Who are the big blue chips still sponsoring?

St George Bank still going with the Dragons for 15+ seasons.
Vodafone are loyal to the Warriors
Toyota have stuck by the Cowboys for many seasons - not sure how many though?
Kia with the Broncos for a while now

NIB - Knights, Oak - Panthers, lower tier but loyal sponsors - who perhaps pay as much as the blue chips..

Otherwise it's a merry-go-round of sponsors who just come and go including betting..

Centrebet, Luxbet, Sportsbet, Neds.... etc etc etc

But my favourite sponsor in recent times - M&J Chickens!
 
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I'm with ya. But admittedly they bring big cash to the game. Who are the big blue chips still sponsoring?

St George Bank still going with the Dragons for 15+ seasons.
Vodafone are loyal to the Warriors
Toyota have stuck by the Cowboys for many seasons - not sure how many though?
Kia with the Broncos for a while now

NIB - Knights, Oak - Panthers, lower tier but loyal sponsors - who perhaps pay as much as the blue chips..

Otherwise it's a merry-go-round of sponsors who just come and go including betting..

Centrebet, Luxbet, Sportsbet, Neds.... etc etc etc

But my favourite sponsor in recent times - M&J Chickens!
Some of those blue-chippers have stuck around due to being "work arounds" to NRL sponsorship (Toyota when Holden was a major sponsor, Vodafone with Telstra). Pretty sure there is another attempt from the NRL to cancel the Vodafone sponsorship at the moment...

But yes, a lot of those blue chip sponsors seem to have gone the way of the dodo. At the same time, a lot of previous sponsors have either been local businesses or mid-sized companies for a short sponsorship period. Realistically this is only the second team with a major gambling sponsor after the Titans, with the other clubs having gambling sponsorship in less lucrative spots on the jersey or shorts. So I'm not sure if it is actually bringing in big dollars, rather gambling companies taking advantage of cut-rate vacant spots on clothing. I feel as if the Dragons didn't have Sportsbet on their shorts until halfway through the season, so those spots would of come cheap.

This isn't just the NRL for me either. I'd have loved to buy the first Leeds United Premier League top for well over a decade, but the gambling sponsor means it can piss off for now (the Premier League is BRUTAL for gambling sponsorship).
 

yakstorm

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What constitutes a blue chip company these days? Is it based upon reputation and public awareness? Or do we count metrics like revenue, profit, employees or share price in determining this?

Arguably in many metrics, nib, who people consider a nice 'mid-size' company is one of the larger groups sponsoring the clubs and definitely dwarfs the likes of TCL and Aramex in Australia (although Globally both are massive companies).

Annual Revenue FY20 (Source: dnb.com / Currency: USD)
St George (Westpac) - $14bn
Toyota Australia - $7bn
nib - $2.0bn
Steggles (Bartter Enterprises Australia) - $1.4bn
Oak (Lactalis Australia) - $1.4bn
Vodafone New Zealand - $1.3bn
KIA Australia - $1.2bn

Canberra Milk (Capitol Chilled Foods Australia) - $980m
Neds Australia - $286m
Aland Developments - $118m
Aramex (Aramex Fastway Holdings) - $110m
Redzed - $63m
Aqualand - $55m
TCL Australia - $40m

URM - $24.6m
Laundy Hotels - $18.5m
Brydens Lawyers - $14.6m
 

flippikat

Bench
Messages
2,807
What constitutes a blue chip company these days? Is it based upon reputation and public awareness? Or do we count metrics like revenue, profit, employees or share price in determining this?

Arguably in many metrics, nib, who people consider a nice 'mid-size' company is one of the larger groups sponsoring the clubs and definitely dwarfs the likes of TCL and Aramex in Australia (although Globally both are massive companies).

Annual Revenue FY20 (Source: dnb.com / Currency: USD)
St George (Westpac) - $14bn
Toyota Australia - $7bn
nib - $2.0bn
Steggles (Bartter Enterprises Australia) - $1.4bn
Oak (Lactalis Australia) - $1.4bn
Vodafone New Zealand - $1.3bn
KIA Australia - $1.2bn

Canberra Milk (Capitol Chilled Foods Australia) - $980m
Neds Australia - $286m
Aland Developments - $118m
Aramex (Aramex Fastway Holdings) - $110m
Redzed - $63m
Aqualand - $55m
TCL Australia - $40m

URM - $24.6m
Laundy Hotels - $18.5m
Brydens Lawyers - $14.6m
From the looks of that list, you could draw a clear line at approx $1bn revenue per annum - I'd include Canberra Milk as it's pretty much close enough to that mark.

There's your "blue chip" sponsors.
 

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