Here we go again!
The major partnership will see the Bluestone logo feature on the Panthers playing jerseys in 2022 and 2023.
Another bloody betting sponsor. Hopefully goes the way of cigarette advertising soon.
Some of those blue-chippers have stuck around due to being "work arounds" to NRL sponsorship (Toyota when Holden was a major sponsor, Vodafone with Telstra). Pretty sure there is another attempt from the NRL to cancel the Vodafone sponsorship at the moment...I'm with ya. But admittedly they bring big cash to the game. Who are the big blue chips still sponsoring?
St George Bank still going with the Dragons for 15+ seasons.
Vodafone are loyal to the Warriors
Toyota have stuck by the Cowboys for many seasons - not sure how many though?
Kia with the Broncos for a while now
NIB - Knights, Oak - Panthers, lower tier but loyal sponsors - who perhaps pay as much as the blue chips..
Otherwise it's a merry-go-round of sponsors who just come and go including betting..
Centrebet, Luxbet, Sportsbet, Neds.... etc etc etc
But my favourite sponsor in recent times - M&J Chickens!
From the looks of that list, you could draw a clear line at approx $1bn revenue per annum - I'd include Canberra Milk as it's pretty much close enough to that mark.What constitutes a blue chip company these days? Is it based upon reputation and public awareness? Or do we count metrics like revenue, profit, employees or share price in determining this?
Arguably in many metrics, nib, who people consider a nice 'mid-size' company is one of the larger groups sponsoring the clubs and definitely dwarfs the likes of TCL and Aramex in Australia (although Globally both are massive companies).
Annual Revenue FY20 (Source: dnb.com / Currency: USD)
St George (Westpac) - $14bn
Toyota Australia - $7bn
nib - $2.0bn
Steggles (Bartter Enterprises Australia) - $1.4bn
Oak (Lactalis Australia) - $1.4bn
Vodafone New Zealand - $1.3bn
KIA Australia - $1.2bn
Canberra Milk (Capitol Chilled Foods Australia) - $980m
Neds Australia - $286m
Aland Developments - $118m
Aramex (Aramex Fastway Holdings) - $110m
Redzed - $63m
Aqualand - $55m
TCL Australia - $40m
URM - $24.6m
Laundy Hotels - $18.5m
Brydens Lawyers - $14.6m