What's new
The Front Row Forums

Register a free account today to become a member of the world's largest Rugby League discussion forum! Once signed in, you'll be able to participate on this site by adding your own topics and posts, as well as connect with other members through your own private inbox!

2023-2028 next tv deal discussion

tri_colours

Juniors
Messages
657

The secret modelling that shows NRL will create 12 more games with 17th team​

Adam Pengilly

By Adam Pengilly

September 24, 2021 — 11.30am



0
Leave a comment
Advertisement

NRL ScoreboardNRLFull fixtures

The NRL plans to add 12 matches to its regular season total, play more club games during the State of Origin period and reduce its reliance on the Broncos for prime-time television slots under secret modelling for a 17-team competition.
On the eve of the Australian Rugby League Commission’s decision whether to formally add a new Brisbane franchise for its 2023 season, the Herald has obtained details of how advanced the NRL is preparing for a new team after mapping out a competition structure.

 

Perth Red

Immortal
Messages
44,410
If we're gonna rest clubs for a week, rest all of them & put on an alternative product - eg Origin on the weekend, plus Kiwis/Pacific games, plus some 2nd tier stuff if needed to fill schedules (eg "inter-league" rounds between NSW & Qld Cup)
You cant with 17 teams! You need to rest one club a week to have 8 games.
 

Chief_Chujo

Bench
Messages
4,728
Byes suck ass but what can you do? Don't have the money or talent to bring in two teams at once so will just have to live with them until NZ2/Perth or a club goes tits up.
 

Steel Saints

Juniors
Messages
121
Souths were re-admitted in 2002 to make it a 15 team comp. It stayed that way until 2007 when the Titans came in. So from 2002-2006, the comp didnt collapse with 15 teams.
 

flippikat

Bench
Messages
2,804
Souths were re-admitted in 2002 to make it a 15 team comp. It stayed that way until 2007 when the Titans came in. So from 2002-2006, the comp didnt collapse with 15 teams.

For sure, but if you go back through competition history (NSWRL, ARL, NRL), the number of first grade teams doesn't stay an odd number for long.

5 seasons in the mid 2000s & 4 seasons in the mid '80s (1984-87) are about as long as that lasts.

Given the NRL won't let any team drop out, it points to an 18th team before the end of this decade.
 

Chief_Chujo

Bench
Messages
4,728
For sure, but if you go back through competition history (NSWRL, ARL, NRL), the number of first grade teams doesn't stay an odd number for long.

5 seasons in the mid 2000s & 4 seasons in the mid '80s (1984-87) are about as long as that lasts.

Given the NRL won't let any team drop out, it points to an 18th team before the end of this decade.
Agree. I think a 9th game each round will be the selling point of the new TV deals as well. Perth/NZ2 should both get the nod IMO. Perth getting a new club and NZ2 a relocated Sydney team(*cough* Sharks).
 

Perth Red

Immortal
Messages
44,410
Would make sense to be aiming for that extra game content value for next media deal (quite possibly streaming as primary vehicle) which will probably be negotiated around 2025/6. Hopefully we'll see Perth come in for the start of the 2027 season!
 

colly

Juniors
Messages
765
Old news 29th Aug: Posted before? If they get $115m from Nine and $32 from SKY- It will be huge- more streaming to sell also.


Nine Entertainment Co boss Mike Sneesby has said he is confident the NRL isn’t solely focused on large amounts of money from a future broadcast partner, despite the code progressing talks with rival networks in an effort to shore up at least $115 million a year from a new deal.
Industry sources, who spoke anonymously because the talks are confidential, said the NRL is in talks with the three commercial free-to-air television networks about the potential to run games across multiple networks and ideally wants more than $115 million a year over five years. The sources said no bids have been submitted, but there is interest from Seven for one game a week and the State of Origin matches.
Brisbane may have a second team in the NRL alongside the Broncos.

Brisbane may have a second team in the NRL alongside the Broncos. Credit:Getty
Some inside US-owned Network Ten are also interested in acquiring the rights for the NRL premiership and the State of Origin series, but a bid will depend on whether it has the money following the acquisition of the rights to soccer’s A-League, W-League, key international fixtures involving Australia’s men’s and women’s teams as well as the FFA Cup and other Asian tournaments.
“I’d hope we get to the right commercial outcome with the NRL on a longer-term deal, but obviously these deals aren’t all about purely what the dollars involved are,” Mr Sneesby told The Sydney Morning Herald and The Age following the company’s annual results last week. “They’re also about what is right for the game, long term. I’m really confident in both [NRL chief executive] Andrew Abdo and [ARLC chairman] Peter V’landys’ focus and ability to develop and grow their game.

“There isn’t a better media company suited to helping them on that journey and helping to develop the NRL. I know that their view around the game won’t simply be commercial, it’ll be what’s best for the game.”
Nine executives made a formal presentation to Mr V’landys and Mr Abdo earlier this month, proposing a renewal of their existing rights deal with the code and outlining their plans for the future. But Mr V’landys was vocal in the meeting about a lack of promotion for rugby league by Nine, which owns The Sydney Morning Herald and The Age, radio, streaming and digital assets.

Related Article​

https://www.smh.com.au/business/com...help-with-media-strategy-20210822-p58kv6.html

Media & marketing

Tennis Australia taps former Nine boss Hugh Marks to help with media strategy

Sources involved in the talks said the NRL is expecting a minimum of $115 million annually for a five-year rights deal, which would allow the free-to-air network deal to coincide with the expiry of a deal in place with pay-TV and streaming company, Foxtel. The sources indicated Nine currently does not want to pay this price but equally does not want the matches to be split across multiple networks. Other networks can bid once Nine submits an offer, and it is rejected by the NRL.
The NRL broadcast rights are the biggest in sport to go to market this year. While sports are typically loss-making events for a television broadcaster, they can be used to promote other key programs for a channel and boost audiences and advertising revenue.

As the rights come up for grabs, the NRL is weighing up a series of changes that could add value to the game. Among them is the prospect of a 17th team in the NRL competition. League bosses are meeting with three Queensland teams - the Redcliffe Dolphins, Brisbane Firehawks and Brisbane Jets - that are hoping to win the bid for the 17th team.
A report by the NRL from June said that based on the current broadcast deal and the value per viewer, adding a new team could increase broadcast market value to $362 million (up $13 million) if all 12 new matches ran on Foxtel and $374 million (up $25 million) if all 12 ran on both Foxtel and Nine.
Mr Sneesby declined to comment on whether the prospect of a 17th team in the NRL competition would increase the value for the rights, but he is likely to be wary of costs. Nine’s share price fell 10 per cent when it released its results, due to concerns about a spike in costs for Stan Sport and the television network.

Related Article​

https://www.smh.com.au/business/com...iption-revenue-tops-100m-20210825-p58lwf.html

Media & marketing

Nine’s publishing unit shines as digital subscription revenue tops $100m

Nine and the NRL renegotiated their existing contract last May in the early stages of the COVID-19 pandemic. Nine secured a discount on its current deal due to a lack of crowds and temporary suspension of games but did not against the deal beyond 2023. Failure of Nine and the NRL to secure an extension was despite a decision by the NRL to block Telstra from broadcasting games for free to its customers, which was considered a way to increase the value of the rights for a potential free-to-air partner.

Foxtel, which provides 66 per cent of the NRL’s broadcast revenue, decided to extend its pay-TV deal with the code to 2027 during last May’s negotiations.
Interest from all broadcasters is not unusual in the early stages of rights negotiations. Networks and sporting negotiations typically fight over a range of terms, but it is rare that relationships between major sports and broadcasters are not renewed. Nine has held rugby league rights for more than three decades.
 

Perth Red

Immortal
Messages
44,410
Ch9 paid the NRL $185mill a year for last rights (inc contra). Of that they clawed back simucast fee and on sold the Saturday night to fox. The devil of this $115mill is in the detail which is not being shared. Has NRL sold the Saturday night to Fox directly, and for how much? Has the NRL included simucast rights in the Fox deal, and if so for how much? As it stands this $115mill target is $70 mill a year less than they are currently getting from FTA pre covid (if it includes contra) so you'd hope that gap is being covered in an increased agreement with Fox.
 

baselinepanther

Juniors
Messages
928
Ch9 paid the NRL $185mill a year for last rights (inc contra). Of that they clawed back simucast fee and on sold the Saturday night to fox. The devil of this $115mill is in the detail which is not being shared. Has NRL sold the Saturday night to Fox directly, and for how much? Has the NRL included simucast rights in the Fox deal, and if so for how much? As it stands this $115mill target is $70 mill a year less than they are currently getting from FTA pre covid (if it includes contra) so you'd hope that gap is being covered in an increased agreement with Fox.
the 115 million a year would surely be for what they get now
3 games a week.. all simulcast on stv
finals
rep games

under a new deal with the 17th team coming in , foxtel paying about twice that for their 8 games covered , 5 exclusive
finals not including the GF
origin not included

345 million a year
35 million a year from sky NZ

380 Million a year from 2023 to 2027 or 1.9 Billion
 
Last edited:

Perth Red

Immortal
Messages
44,410
the 115 million a year would surely be for what they get now
3 games a week.. all simulcast on stv
finals
rep games

under a new deal with the 17th team coming in , foxtel paying about twice that for their 8 games covered , 5 exclusive
finals not including the GF
origin not included

345 million a year
35 million a year from sky NZ

380 Million a year from 2023 to 2027 or 1.9 Billion
That would be roughly same as the rights deal signed in 2015. We are hoping to get more than last time given the 17th club surely?

inc contra it cost fta $125mill a year last time when you factor in the onselling to fox.
 

baselinepanther

Juniors
Messages
928
That would be roughly same as the rights deal signed in 2015. We are hoping to get more than last time given the 17th club surely?

inc contra it cost fta $125mill a year last time when you factor in the onselling to fox.
yea
dunno where you've been lately but we've had a global pandemic haha
its affected things a little bit amongst down grading the value of media rights deals for not just us , but everyone including your beloved fumbelball.
To get our deal back to where it was pre covid even with another team is a fair result, if we can increase it , it will be a very good result.
 
Last edited:

tri_colours

Juniors
Messages
657
According to the latest report by Roy Morgan Rugby Leagues Fan base has increased by 1 million.

 
Top