2023-2028 next tv deal discussion

[Wb1234]

I am not disputing the amount NRL gets in.

I am disputing that Sportsbet is included in that 1.2% of a bet

Due to sponsoring NRL $60m but only $12m for AFL. That is a huge difference for a like for like sponsorship in the 2 codes

Makes up for the Telstra bs the afl use to pad their tv deal with

 

[The_Wookie]

I am not disputing the amount NRL gets in.

I am disputing that Sportsbet is included in that 1.2% of a bet

Due to sponsoring NRL $60m but only $12m for AFL. That is a huge difference for a like for like sponsorship in the 2 codes

Im not sure the NRL is getting 60m. It was 60m from 2016-2020 (about 15m a year). The AFL was getting 12-15m a year (although at least one article claims the cash recieved was about 8m).

I cannot find a partnership figure since 2020. Happy to be corrected.

 

[Perth Red]

Digital services income at $2,692,000 or $2692 on page 159, so NOT included in Licensing ...

https://www.nrl.com/siteassets/2023/annual-report/nrl-gen23_1003-nrl-annual-report-23-fa_digi-spreads.pdf

That’s not the full digital revenue. In 2019 it was $24mill! The rest is sitting in licensing.

Merchandising was $12m in 2019 - you are probably looking at double that now. $24m

Sportsbet signed a $60m deal with NRL to be the wagering partner. Their deal with AFL is $12-15m - The difference you'd think is in lieu of wagering fees.

So you are taking Sportsbet out of that section. That includes their share of wagering revenue - you are looking at atleast the $35m difference in the sponsorship deals

Round it up to $40m.

So you start with

$485m

Merchandise $24m

Leaves you with $461m

Again lets say income from Betting doubled to $100m. Less Sportsbets $40m

That takes out $60m

leaving $401m

digital is in another section.

So again the figures point to that $400m cash is possible

You’ve missed off radio and the rest of the digital revenue..

 

[Perth Red]

The AFL starts on $444 million., for the recorded 2023 Budget.
Take out Telstra $50 million ( Telstra is not TV media)
Leaves the AFL on $394 million for All TV in 2023
Straight facts
NRL for all TV in 2023 is $401 million pa

https://resources.afl.com.au/afl/document/2024/03/05/8c36755c-4732-4ef2-91f5-546455a46dd2/2023-AFL_AR_Digital-Doc_FA_72dpi.pdf

Telstras $50mill is cash and contra/in kind.
you do need to take around $10mill radio off though.

 

[Wb1234]

Seeing fumblers getting triggered when the nrl has a bigger gambling deal is hilarious

 

[The_Wookie]

Seeing fumblers getting triggered when the nrl has a bigger gambling deal is hilarious

i mean I just like to have the same sort of clarity you want around the AFLs telstra deal.

 

[Iamback]

Im not sure the NRL is getting 60m. It was 60m from 2016-2020 (about 15m a year). The AFL was getting 12-15m a year (although at least one article claims the cash recieved was about 8m).

I cannot find a partnership figure since 2020. Happy to be corrected.

I will try and find the article.

It was a whinge about how hard the NRL reports are to get data from.

Which is why it mentioned Sports bet being in Sponsorship... Along with a few others.

 

[colly]

Telstras $50mill is cash and contra/in kind.
you do need to take around $10mill radio off though.

So tell me Red where do the AFL place their Triple M Melbourne radio broadcast revenue. I looked at the AFL Budget for 2023 but can't see mention of this. I think it is in the same place that the NRL places their Triple M Sydney radio broadcast money.... in the media broadcast. All this does not change that the CEO of the NRL in two reported media statements said the broadcast CASH revenue for the NRL is over $400 million dollars. Starting in the reported 2023 budget statement.
While the AFL reported Broadcast and 'AFL'/TS-M Media $444m for 2023, which if you minus the Telstra $50m gets you a figure for Broadcasting revenue at $394m for the AFL

NRL extends Nine FTA broadcast pact in ‘AUS$575m’ deal - SportsPro

Australian commercial broadcaster Nine's rights package includes the NRL Grand Final and State of Origin matches.

www.sportspromedia.com

 

[docbrown]

Looking to the future rather than the circular conversations about the past, it's clear that PVL knows that content is king, hence the push for expansion. Also I'm not surprised about the push for a Perth Bears team, to improve the brand's national appeal.

 

[Wb1234]

Looking to the future rather than the circular conversations about the past, it's clear that PVL knows that content is king, hence the push for expansion. Also I'm not surprised about the push for a Perth Bears team, to improve the brand's national appeal.

Looks like they are going with 20 teams as part of the next tv deal judging by the article

or at least 19 with staggered entry dates

 

[Chins get the wins]

Perth Bears makes 100% sense

 

[docbrown]

Looks like they are going with 20 teams as part of the next tv deal judging by the article

or at least 19 with staggered entry dates

It's been pretty clear what his intentions have been. Yet all the negative nancies have been doubting it.

 

[Wb1234]

It's been pretty clear what his intentions have been. Yet all the negative nancies have been doubting it.

Women’s origin
Women’s nrl
Post season internationals
Pre season
Comp

4 new teams (we haven’t gone to market yet for the dolphins)

 

[docbrown]

Women’s origin
Women’s nrl
Post season internationals
Pre season
Comp

4 new teams (we haven’t gone to market yet for the dolphins)

And if they buy Super League and rebrand it to NRL Europe etc, they end up with around the clock content 4-5 days a week for 8-9 months of the year.

 

[Iamback]

Perth Bears makes 100% sense

I want to be everywhere

Reality is lower levels and systems are needed, setting with Bears is an easy fix

 

[Iamback]

Looking to the future rather than the circular conversations about the past, it's clear that PVL knows that content is king, hence the push for expansion. Also I'm not surprised about the push for a Perth Bears team, to improve the brand's national appeal.

You'd think the NRLW SOO going to a 3rd game and being exclusive on ch9. Brought some extra cash in.

As does the new NRLW teams.

So even in this cycle there is content coming in to add value.

ARLC are paying women same as mens for Origin. No way they do that without the costs being met somewhere.

 

[The_Wookie]

So tell me Red where do the AFL place their Triple M Melbourne radio broadcast revenue. I looked at the AFL Budget for 2023 but can't see mention of this. I think it is in the same place that the NRL places their Triple M Sydney radio broadcast money.... in the media broadcast. All this does not change that the CEO of the NRL in two reported media statements said the broadcast CASH revenue for the NRL is over $400 million dollars. Starting in the reported 2023 budget statement.
While the AFL reported Broadcast and 'AFL'/TS-M Media $444m for 2023, which if you minus the Telstra $50m gets you a figure for Broadcasting revenue at $394m for the AFL

NRL extends Nine FTA broadcast pact in ‘AUS$575m’ deal - SportsPro

Australian commercial broadcaster Nine's rights package includes the NRL Grand Final and State of Origin matches.

www.sportspromedia.com

Abdo never said said it was cash revenue.

"The total package in 2023, according to NRL chief executive Andrew Abdo, will be “over $400 million”, meaning V’Landys’ secret pay TV deal with Foxtel is worth approximately $300 million a year. That is consistent with the general formula that pay TV deals are generally twice those of FTA TV."

‘This is a good deal for the NRL ... they should be commended for it’

The NRL’s new free-to-air deal with Nine will take its total broadcast revenue to over $400m per year until 2027 - a good result, analysts say, after a year when blow-outs and mismatches became more frequent.

www.smh.com.au

"Revenues returned to over $550 million and we have secured long term broadcast agreements which will see broadcast investment increase to over $400 million a year from 2023," Abdo said.
AAP

From 2023 television broadcast agreements will exceed $400 million per annum being the most in the game’s history.
(2021 Financial Results)

“2021 was an incredibly strong year for the growth of our game. Revenues returned to over $550 million and we have secured long term broadcast agreements which will see broadcast investment increase to over $400 million a year from 2023,’’ Abdo said.

 

[Starkers]

Looking to the future rather than the circular conversations about the past, it's clear that PVL knows that content is king, hence the push for expansion. Also I'm not surprised about the push for a Perth Bears team, to improve the brand's national appeal.

Main concerns with expansion are:

- NRL becomes a bit too broad and less tribal, much like the S18 expansion. Some differences with closer nations though. PNG away trips will be amazing for clubs.
- Quality of games, which again a feature of the S18 expansion. With the Bears competing in NSW Cup it should assist much like it has for the Dolphins with Redclifee in the QRL but they'll need to start building juniors in WA ASAP and if the Force fold it may help.

Personally, PNG and Perth are genuine expansion options, so I agree with them. But other areas are ripe for it like Christchurch which would be a genuine expansion, along with an area like Adelaide. Ipswich is a must at some point and your expect Central Coast too, but they're both safe options.

 

[Vlad59]

Main concerns with expansion are:

- NRL becomes a bit too broad and less tribal, much like the S18 expansion. Some differences with closer nations though. PNG away trips will be amazing for clubs.
- Quality of games, which again a feature of the S18 expansion. With the Bears competing in NSW Cup it should assist much like it has for the Dolphins with Redclifee in the QRL but they'll need to start building juniors in WA ASAP and if the Force fold it may help.

Personally, PNG and Perth are genuine expansion options, so I agree with them. But other areas are ripe for it like Christchurch which would be a genuine expansion, along with an area like Adelaide. Ipswich is a must at some point and your expect Central Coast too, but they're both safe options.

Great post

 

[Perth Red]

Looks like they are going with 20 teams as part of the next tv deal judging by the article

or at least 19 with staggered entry dates

Yeh they will be at 20 for the 2033 deal by look of it

club 18 2027/28
2028 new tv deal with 18 team comp + 12 extra games for 3 years of deal
club 19 2029/2030
club 20 2032/33
2033 new tv deal with 20 team comp
thats what it looks like going off this weekends news stories.