2025 Streaming and TV Ratings Discussion

[Wb1234]

For NZ? I dont even recall this discussion, but the Warriors dont seem to agree



[1] Source: Nielsen eTAM AP05+, Data: Cumulative reach, NRL 2023 & 2024, Sky Sports 1-4 & Sky Open



[3] Source: Nielsen eTAM AP05+, Data: Cumulative reach, NRL 2024, Sky Sports 1-4 & Sky Open

Big rise in viewership numbers on Sky platforms

NRL shows impressive growth in viewership audiences on Sky throughout the 2024 season.

www.warriors.kiwi

The same data is used by the Herald without the explanatory notes.

Warriors and NRL viewership enjoying strong growth on Sky Sport

The NRL is enjoying strong growth in viewership audiences during the 2024 season.

www.nzherald.co.nz

Big rise in viewership numbers on Sky platforms

NRL shows impressive growth in viewership audiences on Sky throughout the 2024 season.

www.warriors.kiwi

 

[The_Wookie]

Big rise in viewership numbers on Sky platforms

NRL shows impressive growth in viewership audiences on Sky throughout the 2024 season.

www.warriors.kiwi

You literally just posted the same article i did. Look at the damn footnotes with the article.

 

[Wb1234]

You literally just posted the same article i did. Look at the damn footnotes with the article.

View attachment 99095

Yeh I was actually going to post the link from your Twitter website but that article came up first

Lies damned lies and statistics

 

[Iamback]

Yes but you can't average out numbers from 9 rounds across 27 to get a number.

You need the figures for either the whole season or every few weeks to get the number

Especially as the Warriors form fell away big time at the back end of the year

Really isn't that hard.... for anyone with half a brain

 

[Mother Nature's Son]

Especially as the Warriors form fell away big time at the back end of the year

Yeah, like their crowds did.

And New Zealander`s doesn`t just follow the Warriors you know.

 

[The_Wookie]

Yeh I was actually going to post the link from your Twitter website but that article came up first

Lies damned lies and statistics

or you can just learn to read the damn article.

 

[Wb1234]

Yeah, like their crowds did.

And New Zealander`s doesn`t just follow the Warriors you know.

It’s funny seeing the hole he’s dug for himself

Nine won’t be able to afford to pay much because the advertising market is weak

Foxtel won’t be able to pay much bc their profits are a bit low

Makes the victory so much sweeter

 

[Wb1234]

Looking over the next 10 to 20 years

In Australia we have

Nrl 180 million
Afl 144 million

Nrl will add Perth bears whilst afl adds Tasmania. Both will add a similar small amount of new viewers maybe 2 million each (maybe bears in Sydney’s could be another 2 million)

Then

Nz currently 13.7 million and growing at ten percent. Second nz side should see that grow to 20 million

Afl zero

PNG

Once the team comes in aggregate weekly ratings should be around 2 to 4 million a week. So anywhere from 45 to 100 million more viewers

Afl zero

Pacific cup and all stars

Currently 8 million

Vs

Afl ??? Is the game against Fremantle even going to continue ?


Nrl could be looking at 300 million in cumulative ratings

Can’t see afl getting to 180 million tops over a decade or two

Pvl has set up rugby league for decades of growth leaving all the local sporting codes in their wake

 

[Iamback]

Yeah, like their crowds did.

And New Zealander`s doesn`t just follow the Warriors you know.

Our ratings drop off mid season. Why would over there be different?

hence why you need more than just early on which covers Easter, ANZAC Day and teams not being shit

 

[Mother Nature's Son]

Absolutely no sign of super rugby on last night`s tv ratings, even poor old A-League made it in to the 25 - 54 and 16 - 39 categories.

 

[Wb1234]

For comparison on sky games get 80k to 150k mostly

Six nations got 1.7 million so there’s potential there for super league on bbc

 

[Canard]

For comparison on sky games get 80k to 150k mostly

Six nations got 1.7 million so there’s potential there for super league on bbc

Unfortunately in England, SL doesn't have the same broad appeal as international sport does, particulary in the South.

 

[Perth Red]

Unfortunately in England, SL doesn't have the same broad appeal as international sport does, particulary in the South.

Whats interesting re SL is that despite getting around 1/2 of Australian RL audience it can only get 1/10 the media rights value NRL gets. Soccer sucks up all the media spend it seems.

 

[Mother Nature's Son]

Wonder how close to a million it got with regionals and kayo / foxtel.

Pre season should be good 3 to 5 million in ratings with the charity shield and pre season comp

Pretty close with regionals and more with NZ.

The sponsorship announcement comes after spectacular viewing figures for the 2025 NRL pre-season, with the All Stars match attracting a record-breaking total audience of 295,000 across the Foxtel Group, representing an 11% YoY over increase and an 18% YoY streaming increase across Foxtel Go, Foxtel Now and Kayo Sports"T."

 

[The_Wookie]

Foxtel Media has announced its sponsorship line-up for the 2025 National Rugby League (NRL) season, which is set to commence on March 2 in Las Vegas. The season's prelude, the 2025 NRL pre-season All Stars match, drew a record audience of 295,000 across the Foxtel Group, marking an 11% year-over-year increase. Streaming platforms Foxtel Go, Foxtel Now, and Kayo Sports experienced an 18% surge in viewership.


The 2025 season will feature new sponsors including Westpac, BP, Vodafone, Tradie, Complete Home Filtration, Lion, and Aussie Broadband. Returning sponsors comprise Sportsbet, Ford, McDonald's, KFC, Chemist Warehouse, AAMI, VB, Harvey Norman, Toyota, Red Rooster, CBUS, Rexona, Musashi, and Jim Beam.

In terms of naming rights partnerships, Red Rooster will be the naming rights partner for Thursday Night League, McDonald's for the Sunday Ticket, Ford for Friday Night Footy on Fox and NRL360 on Mondays, and Chemist Warehouse for Sunday Nights with Matty Johns. These partners will receive branding opportunities across Fox League studios, including logos, graphic swipes, and live verbal callouts.

The NRL season will kick off in Las Vegas, featuring four new clubs in the Opening Round, Super League, and Women’s International fixtures at Allegiant Stadium. Special Las Vegas editions of NRL360 and The Matty Johns Show will provide coverage and analysis, with Shaun Johnson and Kevin Walters contributing.

Foxtel Media has expanded its inventory across Kayo Sports by 50% this season, with programmatic advertising seeing a 200% year-over-year increase. Additionally, Foxtel Media has partnered with Commbank iQ to introduce over 100 new Character target segments. This development allows brands to target high-value segments and measure sales impact.

Foxtel Media unveils sponsorship line-up for 2025 NRL season | Mi3

Foxtel Media has announced its sponsorship line-up for the 2025 National Rugby League (NRL) season, which is set to commence on March 2 in Las Vegas. The season's prelude, the 2025 NRL pre-season All Stars match, drew a record audience of 295,000 across the Foxtel Group, marking an 11%...

www.mi-3.com.au