Oh I don't know, how about feuds & characterisation of wrestlers that are engaging and entertaining (you know, the E of WWE?)... not too much to ask is it?
Stuff that makes sense within the context of the wrestlers involved in any given interaction, whether that be part of a current match or storyline, a cool little interaction backstage or reference during a promo or commentary that sews the seeds for further drama down the line (or progression on to other feuds).
Examples of how not to make sense or help the drama are stuff like Sting both accepting the nWo's help and shaking HHH's hand at Wrestlemania (after being snuffed by a unsportsmanlike sledgehammer), or Mizdow/Miz interaction from Royal Rumble onwards being screwed up (still annoyed they didn't have Miz / Mizdow in the Rumble at the same time with Miz getting eliminated and Mizdow feigning elimination but skinning the cat back in, massive big pop denied, though that whole Rumble was a screwup solikeyouknowwhatever).
Speaking of commentary, the above "entertaining & engaging" tagline applies here too - less corporate shilling and robotic emotional delivery of same old cliche lines (looking at you MAGGLE, with your vintage oh my yougottabekiddingmaaaay jibberjabber, the Ray Hadley of WWE) and more genuine commentary about WHAT IS GOING ON IN THE RING at any given time that makes the audience care (and informed) about what is going on in.
I know a lot of people hate JBL, but I like his references to wrestlers & events gone by, and his berating of MAGGLE is the only redeeming feature of Michael Cole in terms of my enjoyment (sure I can appreciate Cole may be the most professional commentator that ever lived in terms of toeing the company line, but he's way down the list as far as entertainment goes).
Less scraping-the-barrel humour, that is obviously Vince's pride and joy (I'm talking bodily functions and the like, your fart / poopy / spew / fat / ass~arse play). I love cheesy humour but cringeworthy bleerrgh humour isn't my scene.
A couple of pet hates in terms of the current TV presentation that I wish would go straight to DAMN HELL:
- ad breaks during matches, especially right at the start (entrants come out then ads AAAARGH). So annoying, even in the age of fastforwarding, there is still that break in the action that disrupts the flow.
- backstage vignettes cutting midway to those crane shots of the audience in attendance watching the vignette on the bigscreen (on average twice per segement). That REALLY grinds my gears, it's been happening for a few years now and it just takes me out of the promo every time as I have a silent rage for a few milliseconds.
- arrgh that'll do for now. I barely even watch the weekly shows these days (even with a one day delay on NZ TV it's hard not to avoid spoilers thus if a show doesn't sound particularly noteworthy I'll likely not watch it), and writing about this is making me frustrated about what is and what could be!
