Dimitri walks into a pharmacy and asks the assistant for some bum deodorant.
The pharmacist, a little bemused, explains to him that they don't sell bum deodorant, and never have.
Unfazed, the Dimitri assures the pharmacist that he's been buying the stuff from this store on a regular basis, and would like some more.
"I'm sorry," says the pharmacist, "we don't have any."
"But I always get it here," says the Dimitri.
"Do you have the container it comes in?"
"Yes!" says Dimitri, "I'll go home and get it."
He returns with the container and hands it to the pharmacist who looks at it and says, "This is just a normal stick of underarm deodorant.
Dimitri snatches the container back and reads out loud from the container :
"To apply, push up bottom"