Ch9 ratings are the only metric we can use to gauge each club's commercial value to the broadcasters in their home market.huh? you were the one that turned this into a "channel 9 ratings are the only metric that's important" discussion, not anyone else.
You're the one -- alongside Maxipad, Colk and Perth Red -- arguing that sponsors will pay more for an NRL that has teams in all 5 metro markets.
Question: Which medium generates more money from sponsorship?
(A) FTA or (B) PTV?
Answer: (A) FTA. It has commercial breaks during play and is watched by more than twice as many people.
Storm provide limited value on FTA in their home market. The Lions provide 1.6 x as many viewers in a market that's half the size of Melbourne.