Now THAT is a logo of a CLUB, if you get my drift; not something thrown together by a marketing department. it wouldn't look out of place among the logos of century-old english soccer clubs ie liverpool. they dont have to come up with fierce-looking creatures in their logos to market the club.
sadly, league in australia feels it has to compete with other sports; hence the increase in "marketing" and the continual insistence on referring to teams by their nicknames not their locations.
going back to what is the REAL Cronulla jersey is at least a step in the right direction by the club