of course they are, you expand into new markets. So what's NRL doing in the other 45% of the country?About 55% of Australia's population live in nsw-qld-act. That percentage is growing every year. That's why afl is going hell for leather adding teams to north. NRL has advantage of geography
Very little other than the work with the Storm and even that is a pittance compared to the investment in growth of new markets AFL is pumping in.
Reality is AFL now has major presence in 80% of the country whilst NRL still has only 55% plus a little bit in Melbourne. Look at the media coverage of AFL in Sydney media compared to NRL in Melbourne media for just how stark the difference is in growth markets.