AuckMel
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Nothing but increased ratings, greater playing numbers, games on FTA TV and a national comp will prove that, the world cup has had any sort of impact on Union in Australia.
It's all very well beating your chest while the event is on, the real test is achieving something afterwards.
Ratings have, overall, been poor, although the Australian public has really got in behind the cup in attending the games. The big question is, can they woo these people along to S12 games and club games? That's going to be extremely hard, given most of these people are League, soccer and AFL fans.
So, while the ARU are no doubt enjoying all the publicity while no other sports are on, lets just see how the code fronts up next year when all and sundry will be watching very, very closely.
It's all very well beating your chest while the event is on, the real test is achieving something afterwards.
Ratings have, overall, been poor, although the Australian public has really got in behind the cup in attending the games. The big question is, can they woo these people along to S12 games and club games? That's going to be extremely hard, given most of these people are League, soccer and AFL fans.
So, while the ARU are no doubt enjoying all the publicity while no other sports are on, lets just see how the code fronts up next year when all and sundry will be watching very, very closely.