deluded pom? said:
I don't think playing Aus and NZ on too regular an occasion helps
that's very true. Back in the international golden era of the early 90s, Australia would only go to GB every 4 years. Because it happened so rarely, there was tremendous anticipation and pent up demand. Post SL, Australia started playing too many tests there: 2001, 2003, 2004, 2005. Instead of only every four years, that's four years out of five, not even counting the world cup.
The other issue is that now the tests are essentially an after thought. I don't mean it in terms of when the tour is in the season, it is that it isn't seen as a big event anymore. Part of this is that the games are no longer on free to air television. The other part is the lack of lead up games against the big clubs.
A lot of people don't like the idea of countries playing clubs, but what matters is that it worked. The tour was a major historical event and people wanted to be part of it. You only need to look at the rugby union British Lions tours to see how successful these tours are if they are branded as an event.
Anyone involved in sports marketing always talks about the need to create an event. Rugby League hasn't done this since before SL.
A lot of people have grand plans about changing things to revitalise international rugby league, splitting up GB, a combined pacific islands side, etc etc. But is so much more simple than that. All they need to do get back to the glory days of the early 90s is to do what we did in the glory days of the early 90s. Kangaroo, Kiwi and Lions Tours and a World Cup every four years. Problem solved.