'Pushing' membership packages isn't as simple as putting an ad on TV.
The culture of attending a game week to week is STRONGLY dependent on having a diary at the start of the season, filling in all of your team's games, booking flights for the away games, 'locking' yourself in for the long haul.
If you have a date for the game at the start of the season, you can make a commitment to attend it. If you want to commit to all games in advance you can buy a season ticket. If you are the sort of person who decides a month out (not six months out) whether you will attend games, you don't need to buy a season ticket. The NRL media deal breeds this attitude, it is so obvious. That is why every other major professional football competition in the world releases the full dates at the start of the season. And that is why all of the teams in these competitions sell far more season tickets than NRL teams do. Putting on an extra TV ad for memberships won't cut it.
The people who want the system to stay the same aren't fans who go every week, they are channel nine watching couch potatoes.
Our competition cares jack sh-t about live attendances and that is why clubs in other competitions that are an embarassment still sell more season tickets than our NRL clubs do.
The NRL won't change because they have all of the Channel 9 couch potatoes addicted to the opium of watching three games a week on TV for free and attending none, sometimes even pretending to support one of the teams but paying nothing towards that team's bottom line.
The culture of attending a game week to week is STRONGLY dependent on having a diary at the start of the season, filling in all of your team's games, booking flights for the away games, 'locking' yourself in for the long haul.
If you have a date for the game at the start of the season, you can make a commitment to attend it. If you want to commit to all games in advance you can buy a season ticket. If you are the sort of person who decides a month out (not six months out) whether you will attend games, you don't need to buy a season ticket. The NRL media deal breeds this attitude, it is so obvious. That is why every other major professional football competition in the world releases the full dates at the start of the season. And that is why all of the teams in these competitions sell far more season tickets than NRL teams do. Putting on an extra TV ad for memberships won't cut it.
The people who want the system to stay the same aren't fans who go every week, they are channel nine watching couch potatoes.
Our competition cares jack sh-t about live attendances and that is why clubs in other competitions that are an embarassment still sell more season tickets than our NRL clubs do.
The NRL won't change because they have all of the Channel 9 couch potatoes addicted to the opium of watching three games a week on TV for free and attending none, sometimes even pretending to support one of the teams but paying nothing towards that team's bottom line.