http://nbl.com.au/default.aspx?s=newsdisplay&aid=3521
Kings secure sponsor
Monday, July 3, 2006 - 09:51 AM
NBL, Sydney Kings
The Sydney Kings will be powered by one of the automotive industrys most innovative companies, with Firepower announced as the teams new naming rights sponsor for the next three years.
Firepowers partnership with the Kings signals a new era for one of Sydneys most successful sporting franchises with a new management team and a fresh approach currently being implemented to maximise the teams achievements.
Our exciting new partnership with Firepower is a great fit for both organisations across so many different levels, said Kings CEO, Simon Allatson. Firepowers business is all about maximising performance, as is the Sydney Kings. I am thrilled to welcome Firepower on board as the new naming rights sponsor of our team through to 2009. This partnership will be one of the most important and dynamic in the Kings storied history and will play an integral role in ensuring this team continues to be one of the most successful and widely recognised sporting brands in Australasia.
Firepower Group Chairman, Tim Johnston, said the new partnership will open a wide array of new opportunities, both nationally and internationally, for the company.
Firepower Group is thrilled to be appointed as the naming rights sponsor of the Kings, said Mr Johnston. The main attraction for Firepower partnering with the Kings is their international recognition as a true Australian iconic brand.
Globally, commercial business has developed adequately through networking programs with the corporate members of the teams we sponsor. In Australia, our retail business remains emergent. The Kings affiliation will support the opportunity to develop this sector through their large supporter and membership base. The networking, hospitality and uncovering opportunities in the market will certainly benefit our market presence within Australia and New Zealand. Firepower will be leveraging the brand internationally with the tour program stretching into China, Taiwan and Dubai.
Like the east facing Firepower dragon logo, we wish the Firepower Sydney Kings wisdom, ambition and success with the electrifying years to come, said Mr Johnston.
After a proud three-year relationship as naming rights sponsor, which included two premierships, Trendwest will remain as an integral part of the franchise.
Firepower is represented in over 50 Countries and manufactures petrochemicals and dialysis machines in four continents. Through leading edge technology, Firepowers products improve engine efficiencies, reduce harmful pollution and improve fuel economy in most engine types. Located in Perth, Australia, Firepowers brand recognition has steadily increased through associations with world class brands like the Firepower Sydney Kings. For more information log on to http://www.firepowergroup.com
Kings secure sponsor
Monday, July 3, 2006 - 09:51 AM
NBL, Sydney Kings
Firepowers partnership with the Kings signals a new era for one of Sydneys most successful sporting franchises with a new management team and a fresh approach currently being implemented to maximise the teams achievements.
Our exciting new partnership with Firepower is a great fit for both organisations across so many different levels, said Kings CEO, Simon Allatson. Firepowers business is all about maximising performance, as is the Sydney Kings. I am thrilled to welcome Firepower on board as the new naming rights sponsor of our team through to 2009. This partnership will be one of the most important and dynamic in the Kings storied history and will play an integral role in ensuring this team continues to be one of the most successful and widely recognised sporting brands in Australasia.
Firepower Group Chairman, Tim Johnston, said the new partnership will open a wide array of new opportunities, both nationally and internationally, for the company.
Firepower Group is thrilled to be appointed as the naming rights sponsor of the Kings, said Mr Johnston. The main attraction for Firepower partnering with the Kings is their international recognition as a true Australian iconic brand.
Globally, commercial business has developed adequately through networking programs with the corporate members of the teams we sponsor. In Australia, our retail business remains emergent. The Kings affiliation will support the opportunity to develop this sector through their large supporter and membership base. The networking, hospitality and uncovering opportunities in the market will certainly benefit our market presence within Australia and New Zealand. Firepower will be leveraging the brand internationally with the tour program stretching into China, Taiwan and Dubai.
Like the east facing Firepower dragon logo, we wish the Firepower Sydney Kings wisdom, ambition and success with the electrifying years to come, said Mr Johnston.
After a proud three-year relationship as naming rights sponsor, which included two premierships, Trendwest will remain as an integral part of the franchise.
Firepower is represented in over 50 Countries and manufactures petrochemicals and dialysis machines in four continents. Through leading edge technology, Firepowers products improve engine efficiencies, reduce harmful pollution and improve fuel economy in most engine types. Located in Perth, Australia, Firepowers brand recognition has steadily increased through associations with world class brands like the Firepower Sydney Kings. For more information log on to http://www.firepowergroup.com
