It's wonderful to have a long term jumper logo. I always feel the ever changing logos on some clubs jumpers detract from the clubs overall brand.
LG have been a good sponsor for a long time , but it must be working well for them, as they were only really launching their brand here when they began, and now they are established as a leading electronics and home goods brand in this country, I would like to think the sharks involvement and aided in that profile increase .