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Miami Herald Macys ad declares Heat NBA champions
And now, from the, Dewey Defeats Truman file, we give you: Congratulations Miami!
Thats how a near-full page newspaper ad read in Monday mornings Miami Herald. In the mother of all mistakes or should that be the King James of all mistakes? somebody in the Heralds composing department inadvertently slapped the wrong Macys advertisement in the newspaper, promoting Miami Heat championship T-shirts and hats being for sale at the department store.
Its common for print publications to have two display ads ready to go in championship events. T-shirt manufacturers do the same thing. But what makes this mistake unusual is the Heat trailed the NBA finals three games to two going into Sunday nights game and were not yet in a position to win the best-of-seven series. Only Dallas could clinch the title Sunday night and did.
http://blogs.ajc.com/jeff-schultz-b...ald-runs-ad-selling-heat-championship-shirts/