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Miami Herald runs ad congratulating Heat as Champions

Ridders

Coach
Messages
10,831
Miami Herald Macy’s ad declares Heat ‘NBA champions’

And now, from the, “Dewey Defeats Truman” file, we give you: “Congratulations Miami!”

That’s how a near-full page newspaper ad read in Monday morning’s Miami Herald. In the mother of all mistakes — or should that be the “King James” of all mistakes? — somebody in the Herald’s composing department inadvertently slapped the wrong Macy’s advertisement in the newspaper, promoting Miami Heat “championship” T-shirts and hats being for sale at the department store.

It’s common for print publications to have two display ads ready to go in championship events. T-shirt manufacturers do the same thing. But what makes this mistake unusual is the Heat trailed the NBA finals three games to two going into Sunday night’s game and were not yet in a position to win the best-of-seven series. Only Dallas could clinch the title Sunday night — and did.

http://blogs.ajc.com/jeff-schultz-b...ald-runs-ad-selling-heat-championship-shirts/

AD.jpg
 

Ridders

Coach
Messages
10,831
Major lols.

I don't even understand how something like this could possibly happen. Heat weren't even in a position to win the series in Game 6...Don't they check before they print? FFS all they had to do was look at the top of the page.
 

dan-drag

Juniors
Messages
20
wow thats too funny. as if losing at home wasnt bad enough, you wake up with this in your paper LOL
 
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