tracksuitman said:
bartman said:
It's a pity that there can sometimes be more focus on Marketing principles to score $$ from committed fans than on community development to nurture a culture and provide services imo.
You had to pay for supporters club membership every year prior to last year! My local RSL should give out free membership aswell to bring the community together... ????? HuH????
This thread is about how it relates to season ticket holders. In 2002 and 2003, season ticket holders received "member" caps and other goodies free of charge (or included in ticket price). In 2003 we were told that these goodies were given out according to free membership of a range of particular supporters clubs.
Now for 2004 we find that Eels Office will ask season ticket holders to pay an additional charge for membership of a supporters club that was previously free/included for them. I am not saying that club membership was ever free to non-season-ticket holders!
All I am saying that they are giving less value for the season ticket than they did the year before, that this is an example of marketing strategy designed to raise extra funds from already loyal and committed supporters. It would be like if your local RSL offered members free karaoke on Thursday nights for a year, building a culture, expectation and good will amongst its members, and then decided to charge $5 a pop for entry the next year.
There's nothing exactly wrong with it... but you feel they should occasionally "treat" they loyal fans rather then subtly seeking extra charges from them and way they can each year? (It was the same when the number of home games dropped to eleven, but the cost of season tickets rose from the previous year with twelve home games.)