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Sky Sport coup
While its focus may have been on the dramas at Parramatta this week, the NRL quietly secured another financial windfall. As Greenberg was taking on the Parramatta five, NRL head of strategy Andrew Fraser was in New Zealand negotiating a new television deal. Fraser was the key negotiator in securing the $1.8 billion Australian television rights deal with the Nine network and Fox Sports last year. He returned to Australia late last week with another fat contract, awarding Sky Sport in New Zealand the rights to cover NRL matches, Tests, Origin and domestic matches for an additional five years. All women's Tests featuring the Kiwi Ferns will also be shown live. The clincher for the NRL is that Sky Sports has agreed to a replay of all Warriors games each Sunday night on a free-to-air channel and one other NRL game each Sunday during the day, giving the NRL a chance to move into prime time in the union-mad country. It means the NRL has now raised $1.9 billion from its broadcasting deals and it still has international and radio rights to sell.
Read more: http://www.smh.com.au/rugby-league/...matta-eels-20160507-goowbw.html#ixzz483BHTD7b
Follow us: @smh on Twitter | sydneymorningherald on Facebook
Whilst this may be fine domestically what gives the NRL the right to sell the television coverage of Test matches. Aren't TV rights the RLIF's to sell on? If not, why not?
While its focus may have been on the dramas at Parramatta this week, the NRL quietly secured another financial windfall. As Greenberg was taking on the Parramatta five, NRL head of strategy Andrew Fraser was in New Zealand negotiating a new television deal. Fraser was the key negotiator in securing the $1.8 billion Australian television rights deal with the Nine network and Fox Sports last year. He returned to Australia late last week with another fat contract, awarding Sky Sport in New Zealand the rights to cover NRL matches, Tests, Origin and domestic matches for an additional five years. All women's Tests featuring the Kiwi Ferns will also be shown live. The clincher for the NRL is that Sky Sports has agreed to a replay of all Warriors games each Sunday night on a free-to-air channel and one other NRL game each Sunday during the day, giving the NRL a chance to move into prime time in the union-mad country. It means the NRL has now raised $1.9 billion from its broadcasting deals and it still has international and radio rights to sell.
Read more: http://www.smh.com.au/rugby-league/...matta-eels-20160507-goowbw.html#ixzz483BHTD7b
Follow us: @smh on Twitter | sydneymorningherald on Facebook
Whilst this may be fine domestically what gives the NRL the right to sell the television coverage of Test matches. Aren't TV rights the RLIF's to sell on? If not, why not?