Its a real chicken and egg for FTA. On one hand the numbers are low so why show it on main channel, on other hand if you dont show it on main channel numbers will always be low. I am imagining that the Tv audience on a Sunday afternoon for Ch9 in SA,WA and Vic are pretty pitiful so at the very least we should be building it into the contract that NRL has to be on main channel on a Sunday afternoon. Nothing much to lose for Ch9 there.
Most Tv shows on digital channels rate less than 50k in each city.
We dont get any help by Ch9 though in them refusing to add the non NRL cities ratings into the overall FTA metro 5 city ratings! These 5 city ratings are the biggie that media talks about. Even if we are only adding 50-100k from digital channels in perth, Melbourne and Adelaide it would be a 20-30% increase on current reported 2 city figures that get put out by Ch9. AFL always have all 5 cities in their metro ratings, regardless of what channel they are on!