Obviously I do.
I think the first job is to be a salesman for the club. Selling the club to the fan base. Bring in new fans, convert existing fans to fans that attend the ground, and ones that attend occasionally to ones that attend regularly.
They should also be salesman for the game itself.
Currently coaches are basically leaches on the game. The game would survive fine without them (and actually be better) unlike the players and refs who are essential. So in that sense the coaches are taking money out of the pocket of the players.
The NRL players Association together with the NRL should come up with some requirements for the coaches. Some basic entry level things they have to have going for them.
Currently its just drop kick ex players who cant get a proper job.
You have some very valid points here mate. All to often our NRL coaches sell the game short and do the opposite of promoting it to the general public. In the US they are forced to make all their players available to the media.
The ARLC's and players Union agreed that the players would have a much more hands on and visible approach to promoting the game at the last player negotiations when nutting out the last player payment structure, but nothing has come of it because it wasn't written into the contracts and only verbally agreed at the time. The dumb arses at the ARLC at the time had been hornswoggled once again. Surprise, surprise.
Coaches only have a self interest approach to almost everything they do which it is understandable, but hardly beneficial to the game as a whole. So unless it is forced upon them to promote and sell the game better they never will. They control everything the players say ffs. How is that good for the game?