Origin invests in the West with NSW Rugby League sponsorship
Western Sydney ambassadors Nathan Hindmarsh, Luke Lewis and Joel Reddy have today launched a partnership between the NSWRL Western Sydney Community and Game Development Unit and the nations leading energy retailer, Origin, that will grow junior participation, establish new clubs and increase the number of Indigenous and multicultural coaches in one of Rugby Leagues heartland communities.
The partnership was unveiled at Caddies Creek Public School in Glenwood with Eels star Hindmarsh, the NSWRL Development Unit Ambassador, joining Lewis (Panthers), Reddy (Wests Tigers), NRL Welfare and Education Officer and former Bulldogs captain Andrew Ryan and students who will be among the thousands across Western Sydney to benefit from the exciting new union.
To gain the support of the nations leading energy retailer is a massive show of support for the game of Rugby League in Western Sydney, said Hindmarsh.
Through Origins investment, the Unit has already been able to proceed with several important initiatives which are central to the continued growth of the game in the region, including the extended roll out of a junior program that I have helped develop and am very passionate about.
New initiatives that will be undertaken in 2012 as a result of investment from Origin include:
Extended roll out of Nathan Hindmarshs junior development program Hindys Primary Challenge which encourages schools to participate in competitive Rugby League whilst also delivering positive health and well-being messages.
A partnership with Aboriginal Medical Services to engage in a healthy lifestyle program involving physical and healthy lifestyle education to Indigenous children and adults in the community.
A tree planting program in partnership with Greening Australia, Local Government Associations and Junior Rugby League Clubs across Western Sydney.
Rugby League is such an integral part of the community in Western Sydney and Origin is delighted to assist the Unit to ensure that more children from all backgrounds are able to participate in one of Australias favourite games, said John Huggart, Energy Markets, Origin.
Additionally, we are looking beyond the football field with this partnership and undertaking a number of initiatives with the Unit that aim to help children in the community and teach them about diversity, commitment and participation.
Origins sponsorship has already assisted with:
The development of a Senior Community Group of four senior players from the four Western Sydney NRL clubs to assist with game promotion and development. Part of their role has been a recruitment advertising campaign within the four Rugby League Districts, namely Parramatta, Penrith, Canterbury-Bankstown and Wests Tigers territory in Liverpool and Campbelltown.
The establishment of the Origin Shield Under 10-years All Schools Carnival.
Enabling the Unit to purchase critical First Aid supplies and online coaching education systems for 85 Junior Rugby League Clubs in the region.
Origins sponsorship also includes naming rights of a number of local events and carnivals including the Origin NSW All Schools Knock Out (August 2012) and the Origin Harmony Cup Multicultural tournament (October 2012).
We are honoured to have a company like Origin join our corporate family, said NSWRL General Manager, Mr Geoff Carr.
The NSW Rugby League has put considerable time and resources into our Western Sydney Academy and we are happy a reputable company like Origin shares our vision.
Partnerships like this one will help further strengthen Rugby Leagues place as the premier sporting code not only in Western Sydney, but in the state of New South Wales.
