Mr Red
First Grade
- Messages
- 6,193
This is exactly what I was trying to talk about a couple of months back. St.George may be very famous, and have a glorious past, but we don't have a hip or cool image that will attract the new fans! Who's attracting new fans? Souths, Dogs, Easts to an extent, and the warriors too. The Dragons marketing is just utterly f**king lazy and complacent. The Dogs opening a team store in f**king Hurstville, Saints heartland, is a sign of a club putting in the effort to get that competitive advantage off the field. I mean Christ, I've only just recently studied the subject of basic marketing fundamentals at Uni, and yet I honestly think I can do a better job at the dragons.
Winning helps your brand, but it doesn't complete it. The saints need to tap into the deep lying values the new generation of fans have for their team, i.e, hip or cool to be seen supporting, badass, etc. What did the Dragons do marketing wise to capitalise on their success in 2009/2010? Nothing. Zip. Resting on their laurels again. Sure, the dragons may target the values of history and success, but that doesn't work with the new generation, because they live in the present, not the past, and it's only something which the older generation like you guys can 100% relate with. Saints need to shake off the cob webs of the 50s, 60s's and 70's and get a new make over, just like Souths did in a very familiar situation.
its all about having the marquee player and marketing them successfully, and the brand of footy on the field which attracts fans..
Roosters: SBW + good attacking footy
Dogs have been riding the Ben Barba wave up until now... with good attacking footy
Rabbits ride the Burgess brothers wave... and play good attacking footy
tigers did the same with Benji Marshall for many years....
Dragons dont have the marquee superstar (maybe Dugan might be the answer?) that young kids can copy when they play and relate to... and have no attacking football qualities what so ever....
we need to recruit an out and out superstar, market the crap out of him ... and start scoring points... the rest will start to fall into place on the back of this..
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