Just think for a minute about the most successful products in the world. Coca-cola, Kelloggs Cornflakes, Mars Bars, Big Mac ..etc. How successful would they be if everytime you went to the shop the packaging was different?? For the benefit of our marketing department its a thing called 'building brand awareness'. The whole idea is that it creates an emotional connection in the minds of the consumer.
As far as Saints go, f**k em.
But this is a point that should be beaten into every club. I'm surprised a Saints fan is complaining about it, you guys are one of the better ones, up with Chooks and Bunnies. My lot wore piss yellow once and the Knights dress up as the Tigers every year (usually against the Tigers just to f**k with everyone).