What's new
By:
Advanced search…
The Front Row Forums

Register a free account today to become a member of the world's largest Rugby League discussion forum! Once signed in, you'll be able to participate on this site by adding your own topics and posts, as well as connect with other members through your own private inbox!

Sponsor V2.0

runatme

runatme

Bench
Messages
3,356
saw this on rothfields blog this morning


The front of the jersey is still “for sale”. Sharks energy drink have agreed to move to the sleeve or shorts if the club can find another major sponsor Phil Rothfield
Mon 26 Nov 12 (10:22am)
 
C

Craigshark

First Grade
Messages
6,874
That explains the CSFC on everything I guess... What happens if we don't? Do they stay on the front and pay the same money? And if we do and they move to the sleeve, do they pay the same money?

I liked Shark Energy.. It looked good on the jerseys.
 
Special K

Special K

Coach
Messages
19,521
Interesting. I've noticed the players are in old non sponsored jerseys in their profile shots

00164130_Image.jpeg


Also the old NRL logo which suggests nothing has been made yet for next year. Would of been nice to have the jerseys on sale for Christmas as this would be the 2nd year in a row we will miss out on those purchases.
 
Y

yadamisha

Juniors
Messages
497
I think a change of this sort has been in the pipework for a while and why Shark is not on any of the training gear.

Maybe now that the development is approved one of those companies that nearly signed on earlier in the year but didn't because the development was not approved at that time will now?
 
N

newman

First Grade
Messages
7,207
How hard is it?

Shark Energy drink is the major sponsor. But they are ONLY the "game day" front of jersey sponsor in terms of gear. The training gear will only ever have CSFC on it as it is seen as a cross promotional branding exercise (i.e training gear shots and player profiles are only really ever seen by fans who know who the Sharks are, the real money is in t.v and paper spots and that goes with game day activities), that is unless someone comes along and offers well overs for the privilidge. Shark Energy Drink and the Sharks have a great relationship and I believe that they are talking about extending the current deal, which is substantial in comparison to our last deals with HiSense and Fisho's Friend.

Rothfields got nuthin to write about.
 
S

Stuff

Juniors
Messages
312
Most previous deals, and most other clubs deals all involve some form of contra as well. Tickets, boxes, corporate events, flights and accom for state of origin games, grand final etc etc etc. All ultimately coming off the supposed value of the sponsorship. An $800k per year deal could quickly become $500k when all taken into consideration. I'm led to believe the current arrangements with FF and Shark are cash sponsorship. So while they seemingly may not stack up in $ terms, in actual value to the Club they are at least on par if not better than many other clubs.
 
Special K

Special K

Coach
Messages
19,521
newman said:
How hard is it?

Shark Energy drink is the major sponsor. But they are ONLY the "game day" front of jersey sponsor in terms of gear. The training gear will only ever have CSFC on it as it is seen as a cross promotional branding exercise (i.e training gear shots and player profiles are only really ever seen by fans who know who the Sharks are, the real money is in t.v and paper spots and that goes with game day activities), that is unless someone comes along and offers well overs for the privilidge. Shark Energy Drink and the Sharks have a great relationship and I believe that they are talking about extending the current deal, which is substantial in comparison to our last deals with HiSense and Fisho's Friend.

Rothfields got nuthin to write about.
Click to expand...

No reason to doubt you or your sources but one must wonder why the club hasn't put up anything for the new jerseys next season and why the photos they have used of the new boys are blank, why luxbet(or whatever it is) is still on the training gear and why shark energy was on the training gear this year but not next year.

Seems odd 7 months into a 3 year deal. Might just be the way the deal is put together but from the outside it looks fishy(no pun intended).
 
N

newman

First Grade
Messages
7,207
All you are commenting on is a result of different deals playing out along different timelines. I.e the shark deal is a better deal than the luxbet.
 
Y

yadamisha

Juniors
Messages
497
newman said:
All you are commenting on is a result of different deals playing out along different timelines. I.e the shark deal is a better deal than the luxbet.
Click to expand...

This makes no sense from a sponsors point of view. Apparently Luxbet $200k py over 2 years, Hisense $500K py over 2 years, Sharks $750K py over 3 years, yet Luxbet and Hisense are on the training gear and Shark isn't? All figures as reported in the press.

All Jersey Sponsors appear on training gear - always have, including this year when Shark Energy and FF was on it after they signed. Why would Shark Energy be on the training gear last year and not this year? Shark signed on as Major Sponsor at the time, not game day shirt sponsor. Sponsorship on the training gear generally reflects the position on the playing kit.

Having done sponsorship deals before, if I had organised a major sponsorship, (which Shark is meant to be, not a home or away sponsor - which would still be on training gear anyway) the company logo would be on every piece of clothing that traditionally has had the logo on it to get my money's worth.

The only reason this wouldn't be the case is if there was a dedicated Training Gear sponsor, which we don't have as we still have three blank areas of advertising to sell on our kit (Sleeves, Front Shorts and Centre chest). I can't see any reason why the major sponsor is not on our training gear unless that situation was in flux, for whatever reason, at the time the training gear was made. Training gear is all over the news and papers mid week - you only see playing strips on games day and news reports of the game, otherwise players are wearing training gear in news reports and fans days etc. This is why major sponsors of the club have their logos on training gear.

FF logo has been removed off the web as they weren't staying on but Shark Energy is still there so it appears they are staying on more so now than when the training gear was produced, but I'm not convinced it will be as the major as Rothfield suggests.

Now that we are in a stronger financial position, I reackon we might be doing to Shark Energy what we did with Hisense and re-positioning their brand on our strip in line with what they are paying. This indicates we may be going after a bigger fish as our major in order to maximise our playing strip value - hence the reported re-negotitions with Shark Energy. This is why our jerseys won't be out until after XMAS and the sponsorships on the jersey are sorted.

Now that makes sense.
 
Last edited:
Snoop Shark

Snoop Shark

First Grade
Messages
9,025
yadamisha said:
This makes no sense from a sponsors point of view. Apparently Luxbet $200k py over 2 years, Hisense $500K py over 2 years, Sharks $750K py over 3 years, yet Luxbet and Hisense are on the training gear and Shark isn't? All figures as reported in the press.

All Jersey Sponsors appear on training gear - always have, including this year when Shark Energy and FF was on it after they signed. Why would Shark Energy be on the training gear last year and not this year? Shark signed on as Major Sponsor at the time, not game day shirt sponsor. Sponsorship on the training gear generally reflects the position on the playing kit.

Having done sponsorship deals before, if I had organised a major sponsorship, (which Shark is meant to be, not a home or away sponsor - which would still be on training gear anyway) the company logo would be on every piece of clothing that traditionally has had the logo on it to get my money's worth.

The only reason this would be the case is if there was a dedicated Training Gear sponsor, which we don't have as we still have three blank areas of advertising to sell on our kit (Sleeves, Front Shorts and Centre chest). I can't see any reason why the major sponsor is not on our training gear unless that situation was in flux, for whatever reason, at the time the training gear was made. Training gear is all over the news and papers mid week - you only see playing strips on games day and news reports of the game, otherwise players are wearing training gear in news reports and fans days etc. This is why major sponsors of the club have their logos on training gear.

FF logo has been removed off the web as they weren't staying on but Shark Energy is still there so it appears they are staying on more so now than when the training gear was produced, but I'm not convinced it will be as the major as Rothfield suggests.

Now that we are in a stronger financial position, I reackon we might be doing to Shark Energy what we did with Hisense and re-positioning their brand on our strip in line with what they are paying, This indicates we may be going after a bigger fish as our major in order to maximise our playing strip value - hence the reported re-negotitions with Shark Energy. This is why our jerseys won't be out until after XMAS and the sponsorships on the jersey are sorted.

Now that makes sense.
Click to expand...

Well said mate
 
N

newman

First Grade
Messages
7,207
yadamisha said:
This makes no sense from a sponsors point of view. Apparently Luxbet $200k py over 2 years, Hisense $500K py over 2 years, Sharks $750K py over 3 years, yet Luxbet and Hisense are on the training gear and Shark isn't? All figures as reported in the press.

All Jersey Sponsors appear on training gear - always have, including this year when Shark Energy and FF was on it after they signed. Why would Shark Energy be on the training gear last year and not this year? Shark signed on as Major Sponsor at the time, not game day shirt sponsor. Sponsorship on the training gear generally reflects the position on the playing kit.

Having done sponsorship deals before, if I had organised a major sponsorship, (which Shark is meant to be, not a home or away sponsor - which would still be on training gear anyway) the company logo would be on every piece of clothing that traditionally has had the logo on it to get my money's worth.

The only reason this wouldn't be the case is if there was a dedicated Training Gear sponsor, which we don't have as we still have three blank areas of advertising to sell on our kit (Sleeves, Front Shorts and Centre chest). I can't see any reason why the major sponsor is not on our training gear unless that situation was in flux, for whatever reason, at the time the training gear was made. Training gear is all over the news and papers mid week - you only see playing strips on games day and news reports of the game, otherwise players are wearing training gear in news reports and fans days etc. This is why major sponsors of the club have their logos on training gear.

FF logo has been removed off the web as they weren't staying on but Shark Energy is still there so it appears they are staying on more so now than when the training gear was produced, but I'm not convinced it will be as the major as Rothfield suggests.

Now that we are in a stronger financial position, I reackon we might be doing to Shark Energy what we did with Hisense and re-positioning their brand on our strip in line with what they are paying. This indicates we may be going after a bigger fish as our major in order to maximise our playing strip value - hence the reported re-negotitions with Shark Energy. This is why our jerseys won't be out until after XMAS and the sponsorships on the jersey are sorted.

Now that makes sense.
Click to expand...

While your post makes for sound logic, I've been told completely different by the club.

- What you are seeing is the linear representation of the bargaining strength of the club over a finite period. When we got hisense we chucked the proverbial kitchen sink at them just to get a signature. I.e we were desperate. Similar story with Luxbet. Less so with fishermans and now, down the line, the shark deal is very much in the clubs favour.
- The club are big believers in the CSFC brand recognition and are using this campaign on training gear and Merch. That space as it stands is not for sale (but hey, everything has a price). You will see it more and more over the coming months as it ties in with the bug push for 10,000 members.

In short. We are fine for sponsors and we are tight with Shark. BUT, by the nature of the deal, if we can negotiate overs from someone else, there is a clause that allows Shark to be repositioned for less outlay.
 
Special K

Special K

Coach
Messages
19,521
It seems odd though that the logo isn't on the members jersey for 2013

right_members.png


Hisense and Luxbet are on it. I find it hard to believe our major sponsor would not be on our members jersey if there wasn't some form of negotiation going on.

From what you are saying Newman it seems as if we are seeing if we can get a better deal before we put their logo on 2013 gear.
 
Snoop Shark

Snoop Shark

First Grade
Messages
9,025
The worst thing about luxbet being onboard is that it's brought an end to the sharkbet promo girls that use to get around and hand out free bets
 
You must log in or register to reply here.

Latest posts

Top