1. Out Now:

    Here it is - the latest edition of The Front Row, our exclusive online e-magazine with a full wrap on last weekend's NRL & NRLW along with the match programme for the coming weekend of action in the NRL Finals, NRLW, Challenge Cup, Super League, NZRL and the Toulouges Nines!

    In this week's edition Paul Jobber goes one-on-one with retired NRL match official Gavin Badger, Rick Edgerton looks at some of the legendary halves pairings as Penrith pair Nathan Cleary & Jarome Luai ascend to potential greatness, and we look at a world of rugby league this coming weekend with Steve Mascord.

    Add to that all the regular features you've come to expect - a full NRL Finals Week 3, NRLW Round 3, Challenge Cup Final, Super League Round 16, NZRL Premiership and Toulouges Nines programme - and you have one fantastic 36-page magazine for your weekend's reading!

    EDITION 21 - OUT NOW!

    Guest, click here to read online or download your free PDF copy

What Membership Brings To A Club

Discussion in 'Parramatta Eels' started by TheRam, Feb 27, 2013.

  1. TheRam

    TheRam First Grade

    Joined:
    Feb 3, 2007
    Messages:
    8,762
    Likes Received:
    1,836
    I remember MITS and others on this site a few years ago arguing the point that increasing membership is not the way to save a club and that it's overrated as a tool to save our club from extinction or merger. Well as I said back then, he and others have no idea and maybe believed the hype of our former incompetent, lacklustre, useless administrators.

    The numbers don't lie. Our current admin have got this one right, we should be aiming for 40+ thousand members. The TV ratings tell us and always have, that the fans are there, even in greater numbers then the AFL. So really all that was missing were the people who could recognise this and be competent and committed enough to do something about it, without a million and one excuses as to why it can't be done. It's called professionalism.

    I want to be wowed as a fan, not ignored.


    http://www.news.com.au/sport/nrl/so...mbership-numbers/story-fndujljl-1226586362211Across the board NRL club membership is up by a massive 18 per cent on this time last year - and the Rabbitohs are leading the way with 22,003 members.

    It wasn't so long ago NRL clubs treated membership drives as an afterthought - but in the wake of the poker machine tax it's fair to say members have become the financial lifeblood for most clubs.
    "We used to earn about $330,000 a year from membership five years ago," Souths boss Shane Richardson said. "Now we are bringing in over $3.5 million.
    "On top of that we probably do around the $2.5 million in merchandise and of that nearly 65 per cent directly comes through our members and our internet."
    That's $6 million a year members are bringing in for the Bunnies - and that's not even taking into account the crowd figures that have increased dramatically directly through membership numbers.
    "This is a mistake people make, they think success builds membership. Well, we have proven that to be wrong," Richardson said.
    "Up until last year we had only made the finals once since 1989.
    "It's about the feeling you give them, the culture you create."
    Richardson can't believe some clubs are yet to jump on board the membership bandwagon.
    "You have to throw yourself completely into it,' he said.
    "You can't half get committed, you can't get half pregnant. You have to be fully committed to it or otherwise it just doesn't work."
    The Broncos have the second most members heading into 2013 (17,561) followed by the Dragons (16,314) and the Knights (14,213).
    But Richardson knows there is still work to be done to rival the type of membership numbers some of the AFL clubs have.
    Collingwood last year had 72,688 members while the Sydney Swans have 27,592, up by more than 7000 on this time last year.
    Even AFL new boys Greater Western Sydney currently have 10,261 members, more than double what they had last year and embarrassingly also more than NRL rivals the Wests Tigers and the Panthers.
    In 2007 Souths had 9,350 members - in 2013 they are targeting for 25,000 members.
    Richardson said: "People used to say to me when I joined the club: 'Where are all those Souths fans?'
    "Well, they are back and they are actually real and they are spending money."
     
  2. 84 Baby

    84 Baby Coach

    Joined:
    Sep 1, 2009
    Messages:
    17,190
    Likes Received:
    6,305
  3. MarkInTheStands

    MarkInTheStands Coach

    Joined:
    Mar 28, 2004
    Messages:
    14,107
    Likes Received:
    52
    I said it then and I will say it now, Membership is not the only plank in keeping a club successful. Especially a club like Parramatta.

    If you can get Parramatta fans to stick you are doing a good job. Our numbers are still lower then they were last year with less than two weeks to go in the Pre-Season.

    But having said that I have always pushed for people to become members, because membership gives you a voice and without that voice you are nothing in any organisation but a customer.

    But if you think I was wrong, then fine mate I was wrong.
     
  4. I bleed blue & gold

    I bleed blue & gold First Grade

    Joined:
    Apr 8, 2010
    Messages:
    8,371
    Likes Received:
    830
    This time last year we were 8448, this year we are currently at 12045.
     
  5. mickdo

    mickdo Coach

    Joined:
    Aug 31, 2003
    Messages:
    17,355
    Likes Received:
    0
    Huh?
     
  6. Noise

    Noise Coach

    Joined:
    Mar 31, 2010
    Messages:
    12,410
    Likes Received:
    5,109
    Don't we have some $20 membership this year ? Was that around last year? If not then that's a good way to make the numbers look better...
     
  7. Sphagnum

    Sphagnum First Grade

    Joined:
    May 14, 2012
    Messages:
    8,880
    Likes Received:
    5,913
    I want to be a member but had an awful experience where we were allocated member's seats last year for the Tiger's game.

    It was the worst experience I've ever had at the football when those members turned up demanding we vacate the seats we had both paid for. It was terrible.

    Too much of a shambles for me to consider it at this stage. I can still see the look on their face when we showed them our tickets with their seat numbers on them.

    'Couldn't organise a f**k in a brothel' would be a good way to describe it.
     
  8. MarkInTheStands

    MarkInTheStands Coach

    Joined:
    Mar 28, 2004
    Messages:
    14,107
    Likes Received:
    52
    IIRC we got 16,000 sometime during the year. Happy to be corrected. Could be wrong, but I remember us with 16,000 last year, still means we are about 4,000 down. Not insurmountable, but possibly a reflection of last year?s season results.

    Also I have done some fishing on my stats and we have had a falling parentage Ticketed members vs Members, although we are increasing memberships, are we increasing the right memberships?

    71% of our 5219 members in 2009 was a Season Ticket Holder (3704 STH)
    67% of our 11133 members in 2010 was a season ticket Holder (7451 STH)
    59% of our 12,121 members in 2011 was a season ticket Holder (7126 STH)
    and so on and so forth.

    Membership is important. Ticketed memberships even more so.
     
  9. The Engineers Room

    The Engineers Room First Grade

    Joined:
    Jun 6, 2003
    Messages:
    8,946
    Likes Received:
    32
    I am a season ticket holder but not a member. I frankly don't see the point of being a member of the football club.
     
  10. MarkInTheStands

    MarkInTheStands Coach

    Joined:
    Mar 28, 2004
    Messages:
    14,107
    Likes Received:
    52
    As a season ticket holder you are a member, that is what happened in the Post 2009 administration took on Membership.

    Saved me plenty as well.
     
  11. born an eel

    born an eel Bench

    Joined:
    Apr 24, 2009
    Messages:
    3,882
    Likes Received:
    3
    As we were reminded during the elections Football club memberships has nothing to do with the NRL side.
     
  12. mickdo

    mickdo Coach

    Joined:
    Aug 31, 2003
    Messages:
    17,355
    Likes Received:
    0
    Not according to this...

    http://www.smh.com.au/rugby-league/league-news/parramattas-new-chief-on-mission-to-boost-membership-20121022-281j6.html

    or this...

    http://www.parraeels.com.au/news-display/Weve-hit-12000-members/68296

    Unless they're all dealing with different sets of membership types
     
    Last edited: Feb 27, 2013
  13. mrt_spec

    mrt_spec Juniors

    Joined:
    Apr 14, 2012
    Messages:
    164
    Likes Received:
    0
    Never got anywhere near 16000 last year.
     
  14. hineyrulz

    hineyrulz Post Whore

    Joined:
    May 14, 2006
    Messages:
    112,538
    Likes Received:
    42,802
    Last time i checked we were at about 12,700.
     
  15. bartman

    bartman Immortal

    Joined:
    Aug 31, 2003
    Messages:
    41,022
    Likes Received:
    93
    Membership revenue is good, but sponsorship and ownership of assets (eg grounds, training facilities etc) are pretty important too.
     
  16. TheRam

    TheRam First Grade

    Joined:
    Feb 3, 2007
    Messages:
    8,762
    Likes Received:
    1,836

    You do realize that sponsorship and ownership of assets is tied into all that. Money/membership begets prosperity. It's called the power of numbers.

    Think of it this way, a well run country of 300 million will always out wealth/power a well run country of 20 million.
     
  17. TheRam

    TheRam First Grade

    Joined:
    Feb 3, 2007
    Messages:
    8,762
    Likes Received:
    1,836

    If that was all you said, then we wouldn't have had that debate or this one for that matter. No one sane would argue that membership is the "only plank".

    You basically dismissed it as inconsequential to the bottom line of the fortunes of a NRL club, and my position is the direct opposite.

    You were wrong.
     
  18. bartman

    bartman Immortal

    Joined:
    Aug 31, 2003
    Messages:
    41,022
    Likes Received:
    93
    Yes, obviously it's tied together. But so is winning some football games and not finishing with the f**king spoon :lol:.

    On a contribution to the bottom line membership revenue is important, sponsorship more so, ownership of assets is an ultimate goal that will reduce rental costs and make the membership and sponsorship dollar go further.
     
  19. MarkInTheStands

    MarkInTheStands Coach

    Joined:
    Mar 28, 2004
    Messages:
    14,107
    Likes Received:
    52
    Thanks mate, appreicate you stating that, I am sure you feel much better now.

    However, as a member at Hawthorn and that being a club that has only one peer in this country for membership, and having written the infamous report to the Board about our shortcomming in membership in 2007/8 I fail to see how I have ever dismissed membership, but indeed it is not the only plank.

    Sponsorhips is great and linked to membership as memberships provides direct eyeballs for sponsors. The other thing that is important for revenue is game day, guarentted game day revenue is the best and that is what teams like Souths and the Bulldogs get and has helped them grow their membership, indeed allowing those clubs to double dip finacially with thier season tickets and the stadium fees.

    Will memberships replace pokie revenue in this club? That is a hard one to see, I think even with our memberships we are still $3 million shy for NRL and another $1 Million for other Football operations.. Now the NRL's new TV deal will help that but still we would need to double our membership to get there. The only way we are going to double our memberships is to become a consistant success, so that tickets to Parramatta Stadium are hot property, and then convert all those Blue Blood memberships into STH's, that might be a fair way away.
     
  20. Maroubra Eel

    Maroubra Eel Coach

    Joined:
    Sep 2, 2003
    Messages:
    19,045
    Likes Received:
    39
    Foes anyone know how money is created anyway?
     

Share This Page