The aim of the NRL/NSWRL (or whoever it is) should be to get SoOW to the point where it is almost as well attended as the mens state of origin. I realise that sounds crazily ambitious but when you look at the crowds AFLW gets in Perth and Melbourne and Geelong (and probably Adelaide) you have to think if done right it is possible. Add the fact last years SoOW game was an awesome game and very well watched on TV I think it could be at such level in a few years. One thing they would have to do is advertise the heck out of it. I would schedule the game on the Sunday before a Wednesday state of origin (same city) so those who have travelled down/up could go to both. Also everyone in the city is in SoO mode at that time. Get all the NRL players to go (make it mandatory). On the Sunday night of the womens game have open training sessions at the ground for the NSW and QLD mens team. Initially make it free entry. (and advertise the crap out of that fact). Just have a 2 game series, one game in Sydney one in Brisbane. Part of the logic here is if you could get a womens RL game in Sydney that attracts 50 or 60 thousand bums on seats each year you have got a powerful argument for stadium $'s getting spent on rectangular stadiums rather than Oval grounds.