Australian Rugby League needs a major shift in its business & cultural mindset. We have positions at football clubs with the title of CEO, but for the most part they're held by an old-guard of rugby league or people (such as coaches and ex-players) who have been associated with the game for years. They just move from club to club and dont bring any new ideas to the clubs and the sport to generate growth in revenue streams and brand awareness, but just facilitate the same shit and enjoy the perks being associated with the sport may bring.
Yet, when outsiders with proven success in the business world are brought in, they are constantly met with resistance to changing the systems and processes of how things are done. It's no different to the self-interested f**king merkin pleb in the office who whinges, moans and puts up resistance to any change of the status quo simply because they want to maintain the way things are done because it suits them personally. This makes difficult to innovate, adapt, and improve the business to keep up with the environment the organisation participates in.
Rugby League is it's own worst enemy. The bulk of people who have been in the system arent unlike that self-interested f**king merkin pleb who wants to maintain his little empire, just happy to plod along in their cushy gig, collect their pay cheque and do it all again the next day
